Inspired by the Cannes Lions-winning success of its parent company, GIGIL, independent creative agency GIGIL Phnom Penh is bringing a taste of the world’s Oscars of advertising to the Kingdom of Cambodia.
GIGIL has launched Cannes Bodia, a website inspired by the Cannes Lions experience, designed to showcase GIGIL’s award-winning works in a format that will feel instantly familiar to creatives and marketers around the globe.
At first look, Cannes Bodia looks remarkably similar to the iconic festival. Visitors or clients can explore shortlisted campaigns, view winners and go into case studies just as they would on the official Cannes Lions website only to reveal a playful twist. Every shortlisted campaign is GIGIL’s work. Every winner is GIGIL’s work. Every case study is GIGIL’s work. Every category leads back to GIGIL’s work.
Created as both a parody and a portfolio, Cannes Bodia transforms the traditional agency showcase into a talk-worthy moment at the height of the Cannes Lions Festival of Creativity.
Winning at Cannes Lions is a milestone for any creative agency,” says Joef Pena, Country Head of GIGIL Phnom Penh. “We wanted to create a more engaging way for people to find our work.”
For Cambodia’s creative industry, Cannes-bodia offers a playful reminder that world-class ideas can come from anywhere and Cambodia is ripe for a place in the Cannes Lions stage.
