The Philippine creative industry continues to shine on the global stage as multiple Filipino works were shortlisted at Spikes Asia 2026, with standout entries bringing home prestigious Silver and Bronze Spikes.
Held at the National Design Centre and Captiol Theatre in Singapore from March 9 to 12, 2026, Spikes Asia remains one of the premier awards shows and festivals in the world. The three-day event serves as a platform for celebrating creative excellence across the advertising and marketing industries in the Asia Pacific region, bringing together the most influential minds to honor the most innovative campaigns.
Among the Filipino contenders, GIGIL took home a Silver Social & Creator Spike in the Co-Creation & User-Generated Content subcategory for its work “Kween Yasmin” for Canva.
Also joining the winner’s circle was Leo Manila, in collaboration with BBH Singapore for “Gamifries” for McDonald’s.
Check out the complete list of Filipino entries shortlisted at Spikes Asia 2026 below:
Brand Experience & Activation Spikes
Guerrilla Marketing & Stunts
Gamifries – McDonald’s – by BBH Singapore, LEO Manila for McDonald’s
Breakthrough On A Budget
Gamifries – McDonald’s – by BBH Singapore, LEO Manila for McDonald’s
Direct Spikes
Small-Scale Media
Gamifries – McDonald’s – by BBH Singapore, LEO Manila for McDonald’s
Breakthrough On A Budget
Gamifries – McDonald’s – by BBH Singapore, LEO Manila for McDonald’s
Entertainment Spikes
Fiction & Non-Fiction Films: 5-30 Minutes
Safetynovela – Philippine Airlines Safety Video – by BBDO Guerrero for Philippine Airlines
Film Spikes
Not-For-Profit / Charity / Government
Make Up – Children’s Advocacy – by Seven AD for Save the Children Philippines
Viral Film
Safetynovela – Philippine Airlines Safety Video – by BBDO Guerrero for Philippine Airlines
Use of Humor
Chicky – Grabmart – by GIGIL for Grab
Corporate Purpose & Social Responsibility
Make Up and Live Selling – Children’s Advocacy – by Seven AD for Save the Children Philippines
Cultural Engagement
Safetynovela – Philippine Airlines Safety Video – by BBDO Guerrero for Philippine Airlines
Gaming Spikes
Brand Integration for Games
Play the Dew – Mountain Dew – by BBDO Guerrero for Mountain Dew
PR Spikes
Innovative Use of Influencers/Creators
Kween Yasmin – Canva Pro – by GIGIL for Canva
Print & Publishing Spikes
Innovative And Adapted Use Of Print & Publishing
Gamifries – McDonald’s – by BBH Singapore, LEO Manila for McDonald’s
Social & Creator Spikes
Real-time Response
Michelle Lyn Star – Jiang Nan Hot Pot Restaurant Chain – GIGIL for Jiang Nan Hot Pot Restaurant Chain
Check out the complete list of winners here.
adobo Magazine is an official media partner of Spikes Asia 2026.
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