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Mang Inasal claims triple win at 60th Anvil Awards

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MANILA, PHILIPPINES – Mang Inasal, the Philippines’ Grill Expert, continues to blaze the trail in consumer-focused public relations, securing two Golds and one Silver at the prestigious 60th Anvil Awards. Hosted at the Manila Hotel’s Fiesta Pavilion, the event honored the country’s best in PR and communications, with Mang Inasal standing out among 586 entries for its innovative, impact-driven campaigns.

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“These Anvil awards are more than just recognitions; they’re a testament to our dedication to connecting with our customers in meaningful ways,” said Mang Inasal President Mike V. Castro. “This honor tells us that our efforts, whether in-store or online, truly resonate with our customers. It drives us to keep improving, listen to their needs, and find new ways to serve them better. This is a shared victory with our customers — they inspire everything we do.” 

Pork BBQ Media Launch (Gold – PR Programs: Marketing and Brand Communication)
Mang Inasal fired up the scene with its Pork BBQ Media Launch, a mid-2024 extravaganza that turned the spotlight on its newest fan-favorite. With a star-studded event, immersive content, and a strategic media rollout, the campaign ignited excitement, particularly among younger consumers.

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#MangInasalKahitSaan Digital & PR Campaign (Gold – PR Programs: Best Use of Digital)
Blurring the lines between the digital and physical worlds, this campaign took Mang Inasal’s iconic order numbers and turned them into must-see, shareable moments. QR codes led eager foodies straight to manginasaldelivery.com.ph, while a seamless mix of influencer partnerships, media features, and social media buzz fueled engagement and amplified the brand’s presence online.

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Love the Flavors, Love the Philippines (Silver – PR Programs: Arts & Culture/Heritage/Tourism)
A celebration of Filipino culinary heritage, this collaboration with the Department of Tourism elevated local flavors to the global stage. Showcasing the rich diversity of Filipino cuisine, the campaign not only delighted taste buds but also deepened national pride, reinforcing Mang Inasal’s role in championing our food culture.

Following up on its outstanding performance at the 59th Anvil Awards, where Mang Inasal won four Golds and one Silver, this year’s success solidifies the brand’s ongoing commitment to excellence and innovation in PR.

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