AUSTRALIA – Global production company The Sweetshop continues to elevate its work with the addition of Dana Campanello, an award-winning director whose work pulses with authenticity, heart, and razor-sharp craft. Now part of The Sweetshop’s Asia, New Zealand, and Australia rosters, Dana brings her distinctive storytelling style to a new stage.
Jenny Crabb, Executive Producer & BDM of The Sweetshop Asia, says: “Dana is such a fresh and exciting addition to our roster, with her effortlessly cool style of storytelling which somehow manages to be both youthful and sophisticated in equal measure. We can’t wait to see what we do together!”
Dana has worked with major global brands like Amazon, Spotify, Gatorade, and Bumble, infusing every project with emotional depth and compelling visual narratives. Her award-winning streak includes a Gold at Cannes Lions for MACMA’s The Art of Self Examination, along with accolades from D&AD, CLIO, The One Show, and the LIA Awards.
Greg Fyson, The Sweetshop’s Global Head of Director Development, says: “Dana Campanello doesn’t just tell stories—she hijacks your attention and doesn’t give it back. We couldn’t be more excited to have her genius on the Sweetshop roster.”
Known for turning everyday moments into rich, cinematic experiences, Dana crafts stories that feel deeply human and resonate across audiences worldwide.
On joining The Sweetshop, Dana shares: “I’m eager to explore new territories and narratives, which fuels my drive to find the right places and the right people—I truly value my collaborators. I recently discovered The Sweetshop’s work and was captivated by their compelling stories and careful aesthetics. After our first meeting, I knew this is exactly where I want to be. They produce beautiful work and are such lovely people, I sense they understand the projects I’m looking for, and I know we’ll make a great team together!”
Dive into Dana’s work here.
