CANNES, FRANCE – Ogilvy was recognized at the 2025 Cannes Lions International Festival of Creativity as one of the world’s leading creative companies with award-winning work that spanned categories, clients, and capabilities.
On the final day, Ogilvy earned the Glass Lion for Change Grand Prix for its partnership with Dove on “Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement” and a Titanium Lion for “Vaseline Verified” — successes that helped propel both Ogilvy clients to rank among the top 3 Creative Brands of the Year (Dove #2 and Vaseline #3).
Among its festival accomplishments, Ogilvy became the most awarded agency across the Cannes Lions’ Health categories, captured the Grand Prix in the Social & Creator category for the second year in a row, and picked up the Regional Network of the Year title for Asia, also for the second consecutive year. Overall, Ogilvy earned a total of 85 Lions — including 1 Titanium, 6 Grand Prix, 12 Gold, 23 Silver, 38 Bronze as well as 195 Shortlists. Ogilvy’s ability to create impact for clients at scale was on display with 32 offices spanning each region taking home prestigious Lions.
Ogilvy’s culminating accolades
Glass: The Lion for Change recognizes creative work that addresses inequality and prejudice by consciously representing and empowering marginalized communities. For over two decades, Ogilvy and Dove have spearheaded a revolutionary movement in marketing with the “Real Beauty” campaign, directly confronting conventional beauty standards and their detrimental impact on self-esteem. This pioneering initiative, born from the striking discovery in 2004 that only 2% of women globally considered themselves beautiful, has consistently championed real women and empowered marginalized communities. Ogilvy and Dove have not only driven significant cultural and systemic change but also have partnered to foster self-esteem among millions of women and girls worldwide. This commitment extends beyond advertising through the Dove Self-Esteem Project, which has already reached over 95 million girls with vital positive messaging and resources. The growth in brand value, coupled with Dove being named the Most Inclusive Brand in the World by Kantar in 2024, underscores the profound and lasting impact of “Real Beauty” in redefining beauty norms, empowering diverse communities, and setting a new standard for positive change that brands can have. This week, the agency-brand partnership also earned a Grand Prix in the Creative Strategy category.
The Titanium Lion, which celebrates game-changing creativity that moves the industry forward, went to “Vaseline Verified.” The social and creator-led campaign ingeniously transformed viral user-generated hacks into scientifically validated truths, showcasing Vaseline Jelly’s boundless versatility. Recognizing over 6,000 organic social media posts, Vaseline tested community-sourced tips—from beauty tricks to practical solutions—in playful lab-style videos. Successful hacks earn the “Vaseline Verified” seal, while myths are debunked, reinforcing authenticity and empowering consumers with dermatologist-approved applications. This clever approach celebrates community ingenuity and solidifies Vaseline’s status as the “Wonder Jelly,” proving its enduring relevance. “Vaseline Verified” earned a total of 9 Lions (1 Titanium, 2 Grand Prix, 1 Gold, 4 Silver, and 1 Bronze).
