One of the strongest-performing campaigns at this year’s D&AD Awards, and arguably Asia’s standout winner, was “Vaseline Verified” by Ogilvy for Unilever, taking home an impressive five Yellow Pencils during the D&AD 2026 Yellow Pencil Winners Presentation held on May 20, 2026 at the Southbank Centre in London.
Presented by the Jury Presidents across the categories, “Vaseline Verified” was recognized with Yellow Pencils in:
- Commerce: Social
- Digital Marketing: Use of Creators
- Experiential, Activation & Participation: Use of Creator
- Media: Social
- Media: Use of Creators
The campaign cleverly transformed viral user-generated hacks into scientifically tested and dermatologist-approved truths, reinforcing the enduring versatility of Vaseline Jelly. Inspired by more than 6,000 organic social media posts, the campaign put community-sourced tips — from beauty shortcuts to everyday practical hacks — through entertaining lab-style tests.
Successful hacks earned the coveted “Vaseline Verified” seal, while myths were debunked in a transparent and playful way. The result was a campaign that celebrated community creativity while strengthening Vaseline’s positioning as the “Wonder Jelly,” proving its relevance for a new generation of consumers.
D&AD Chief Executive Officer David Patton alluded to the country’s Yellow Pencil haul in a statement. “64 years in and the D&AD Awards have never felt more global or more vital. The breadth of countries entering and the quality of work they’re producing tells you everything about where commercial creativity is headed. Entries were received from 89 countries this year, up from 86 in 2025 and the highest ever in D&AD Awards’ history. Significant growth in submissions from the UAE, India, Argentina, and Saudi Arabia signals that world-class creative ambition is no longer concentrated in a handful of markets, D&AD’s standard for excellence is being pursued and met across every continent. Singapore is perhaps the best example of that shift. Eleven Pencils, five of them Yellow, an achievement that signals where global creativity is heading.”
Congratulations to Reed Collins, Nicolas Courant, and Marco Versalato on this remarkable achievement for Singapore and Asia on the global stage.
CREDITS
Title: Vaseline Verified
Entrant: Ogilvy Singapore
Client: Unilever UK
Advertising Agencies: Mindshare Singapore, Ogilvy Singapore, VaynerMedia UK (EMEA)
Design Agency: Ogilvy Singapore
Production Companies: Big Sync Music Singapore, Fuse Singapore Whitecoat Singapore
