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People: Ashwini Deshpande, Co-founder, Elephant is on The One Show 2021 Design jury this year

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PUNE, INDIA —The One Show is one of the world’s most prestigious award show in advertising, design, and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most ground-breaking ideas, created by some of the most remarkable minds in creativity.

The One Club for Creativity is a not-for-profit organization that celebrates and serves the global advertising and design industries.

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Speaking about the engagement, Ashwini Deshpande, said, “It is an honor to judge for the coveted Gold Pencils. The times have been unprecedented and continue to be so. It has been a challenging year for many, including the creative industry. I have no doubt the challenges and pressure have made creatives stronger by now. I am looking forward to stories of resilience brought to life by immensely talented designers from around the world.”

“The quality of jurors has long been a hallmark of The One Show”, said Kevin Swanepoel, CEO, The One Club. “Our esteemed judges from India are among the industry’s top creative thinkers and doers, and they will judge work through the lens of creativity of ideas and of quality execution.”

Online judging for The One Show by The One Club for Creativity is underway this month. The finalists will be announced in mid-May. The One Show 2021 Gold, Silver and Bronze Pencil winners will be announced on June 9-10, 2021.

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