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SM recognized for excellence in public relations at the Anvil Awards

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PASAY CITY, PHILIPPINES – The SM Group, led by its parent company, SM Investments Corporation (SM Investments), with SM Foundation, China Banking Corporation, and Watsons secured 13 wins at the 60th Anvil Awards. It was recognized for its outstanding public relations campaigns across investor relations, financial communications, branding, social good and sustainability.

At the forefront of SM’s accolades was the Best Public Relations Program for Investor Relations, awarded for its strategic communications surrounding its landmark Euro Medium-Term Notes (EMTN) Program. The initiative saw SM successfully price a USD500 million drawdown from its USD3 billion EMTN program—the group’s largest bond issuance since 2014, reinforcing its stronghold in capital markets amid volatile conditions.

“The success of our Euro Medium-Term Notes issuance underscores the strength of investing in Philippine companies. A well-executed PR strategy played a crucial role in achieving positive results, and we are grateful to the Anvil Awards for this recognition,” said Frederic C. DyBuncio, President and CEO of SM Investments

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SM Investments was also recognized for its 2023 Integrated Report, Committed to Our Customers, which went beyond financial disclosures to highlight SM’s commitment to communities, sustainability, and stakeholder engagement. In addition, its financial communication campaign, Behind the Headlines: How SM Became the Pulse of Economic Growth, and its corporate social responsibility and governance initiative, “The Strategy and Philosophy of CSR and Good Governance,” were acknowledged for effectively communicating the company’s role in economic development and responsible business practices. SM Investments also received an award for its special event, SM Investments and GCNP Team UP to Empower MSMEs: Nego-Unlad MSME Caravan, which supported micro, small, and medium enterprises. 

Meanwhile, SM Foundation was honored for its We Care newsletter and the social impact initiative Uplifting Lives Through Social Good, which showcased its extensive efforts in education, healthcare, and disaster relief.

Watsons also made waves, earning multiple awards for its commitment to public health and sustainability. Among the notable wins were the HIMtayan advocacy campaign, which promoted responsible medicine disposal, and the Watsons Health Expo, a platform advocating for accessible healthcare solutions. Additionally, Watsons and SM Beauty – Beautycon gained recognition for leveraging influencer marketing to drive engagement, while the Watsons Sustainable Art Competition championed creativity with an environmental twist.

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China Banking Corporation was likewise in the spotlight, winning accolades for its Brand Refresh initiative, a bold move that modernized its century-old image and connected with a new generation of customers. The bank’s One China Bank program, aimed at enhancing employee experience and engagement, also received high praise.

The Anvil Awards, presented annually by the Public Relations Society of the Philippines (PRSP), honor outstanding PR campaigns and tools that create meaningful impact on businesses and their key stakeholders. 

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