SINGAPORE — The 2024 Spikes Asia Awards have officially released its shortlists of finalists, with Australia having the most number of shortlisted entries by a wide margin. With the current tally, Australia leads the way with 140 finalists across the 22 major categories, while Japan comes in second place with 93. India finished with the third-most shortlisted entries at 84. This article will be updated as more information is made available.
Spikes Asia is one of the APAC region’s most prestigious creative communications awards, celebrating the best in creativity for nearly 40 years. This year’s awards are being held from March 13-14, 2024 in Singapore. The jury has already shortlisted the entries eligible to take home the coveted metals, with winners to be announced at tomorrow’s awarding ceremony at Swissotel The Stamford.
Among the ads to look out for in the official shortlists available below is “Fitchix” by Honest Eggs Co., which was shortlisted for a competition-best 16 awards, while “A Train of Memories” by SIX INC. and good design company is the second-most shortlisted entry with 10. “Play It Safe” by The Monkeys, Sydney, “Aizome Wastecare™ Industrial Waste – Certified as Skincare” by Serviceplan, and “Milk Manga” by VML Ogilvy Japan are all tied for third-most, with nine each.
Dentsu Inc., Tokyo is the competition’s most-shortlisted agency, contributing to 38 finalists. The Monkeys, Sydney was involved with 29 – good for second-most – while Leo Burnett Mumbai rounds out the top three most-shortlisted agencies with 22 total.
Here are the current shortlists for each category of the Spikes Asia 2024 awards as of this writing, along with their respective leaders:
Brand Experience & Activation
The most competitive category in this year’s Spikes Asia Awards features a six-way tie for most nominations, with three each: “Fitchix” (Consumer Goods, Small-Scale Media, Market Disruption), “Aizome Wastecare” (Consumer Services/Business to Business, Customer Acquisition & Retention, Corporate Purpose & Social Responsibility), “Autotranslate” by TBWA\Sydney (Travel, Leisure, Retail, Restaurants & Fast Food Chains; Use of Mobile & Devices; Experience Transformation), “Shift 20 Initiative” by Special Sydney and the Dylan Alcott Foundation (Not-for-Profit/Charity/Government, Large Scale Media, Sponsorship & Brand Partnership), “Total Sports and Fitness Hotel” by BBDO India (Guerrilla Marketing & Stunts, Customer Retail/In-Store Experience, Local Brand), and “The Everything Book” by Dentsu Creative Gurgaon (Experience Transformation, Single-Market Campaign, Tech-Led Brand Experience).
Download the full shortlist here.
Creative Commerce
“Fitchix” is the sole leader this time in the Creative Commerce category, and is shortlisted for three awards: Consumer Goods, Innovative Use of Media, and Market Disruption.
Download the full shortlist here.
Creative Data
“Lay’s Smart Farm” by Leo Burnett Mumbai leads the way with three nominations in the Creative Data category, having been shortlisted for Data-Enhanced Creativity, Data-Driven Consumer Product, and Data Technology.
Download the full shortlist here.
Creative Effectiveness
Special New Zealand earned three nominations for “The Last Performance”, which is shortlisted for the awards in Consumer Services/Business to Business, Collaboration, and Market Disruption.
Download the full shortlist here.
Creative Strategy
“The Unbranded Menu” by Leo Burnett Manila (Breakthrough on a Budget, Brave Brands, Use of Social & Digital Platforms) and “See the Signs of ‘Silent Separation’ #ShareTheLoad” by BBDO India (Consumer Goods, Long-Term Strategy, Brave Brands) share the top spot with three nominations each.
Download the full shortlist here.
Design
The Design category is led by two entries, which each having been shortlisted for two awards. “My Japan Railway” by Dentsu Inc., Tokyo is in the running for Publications & Brand Collateral and Digital & Interactive Design, while “Aizome Wastecare – Industrial Waste Certified as Skincare” by Serviceplan is nominated for Beauty/Healthcare and Innovative Solutions.
Download the full shortlist here.
Digital Craft
“Project Humanity” by Dentsu Inc., Tokyo leads the Digital Craft category with three nominations, having been shortlisted for Metaverse, New Realities & Emerging Tech; Innovative Use of Technology, and Technological Achievement in Digital Craft.
Download the full shortlist here.
Direct
DDB New Zealand‘s “The Greenprint” leads all entries in the Direct category with three nominations in Consumer Goods, Integrated Campaign Led by Direct, and Corporate Purpose & Social Responsibility.
Download the full shortlist here.
Entertainment
The Monkeys sit atop the Entertainment category, fielding two entries with two nominations each: “Play It Safe” for Fiction & Non-Fiction Film: Up to 5 minutes and Partnerships in Talent, and Bagels by Benee for Audio Content and Entertainment for Good.
Download the full shortlist here.
Film
“The Air Drummer” by Wolf BKK is eligible to win the most awards in this year’s most hotly-contested category, having been shortlisted for four: A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains, B03 Travel, Leisure, Retail, Restaurants & Fast Food Chains; Social Film; and Local Brand.
Download the full shortlist here.
Film Craft
“A Train of Memories” by SIX INC. tops the list with four nominations in Direction, Production Design/Art Direction, Achievement in Production, and Visual Effects. “Move” by Dentsu Creative X Inc. and Dentsu Inc., Tokyo shares the spotlight with four of its own, running in contention for Direction, Use of Licensed/Adapted Music, Achievement in Production, and Visual Effects.
Download the full shortlist here.
Gaming
“The Unbranded Menu” looks to add to its already-impressive awards haul with four more nominations at this year’s Spikes Asia: Brand Integration for Games, Use of Gaming/Streaming Platforms, Influencer & Co-Creation, and Community Management/Social Engagement.
Download the full shortlist here.
Healthcare
CHEP Network‘s “Sunshine” has been shortlisted thrice for Non-profit / Foundation-led Education & Awareness, for each of the following mediums: Film Craft: Direction, Outdoor: Standard, and Film: Cinema, TV, and Digital Film Content.
Download the full shortlist here.
Industry Craft
Dentsu Inc., Tokyo leads yet another category, this time with three nominations for “Beauty Born of Peace” in Art Direction: Print & Publishing, Photography: Outdoor, and Photography: Print & Publishing.
Download the full shortlist here.
Innovation
There are no leaders in the Innovation category, as all entries are eligible to win one award each.
Download the full shortlist here.
Media
“Lux Change the Angle” by VML Singapore and Wunderman Thompson Singapore leads the Media category with three shortlists (Use of Events/Stunts, Social Behaviour, Corporate Purpose & Social Behavior).
Download the full shortlist here.
Music
The Music category has three entries with two nominations each: “Play It Safe” by The Monkeys for Music Video and Use of Original Composition; “Lyric Art Project” by Enjin Tokyo for Brand or Product Integration into Music Content and Fan Engagement/Community Building; and “Bagels by Benee,” also by The Monkeys, for Innovative Use of Music Technology and Use of Original Composition.
Download the full shortlist here.
Outdoor
Ogilvy Singapore picked up four nominations for “Social Undistancing” in Transit, Standard Sites, Social Behaviour, and Breakthrough on a Budget.
Download the full shortlist here.
PR
The PR category is led by two entries with three nominations each: “The Unavailable Drop” by SEED (Not-for-Profit/Charity/Government, Use of Events & Stunts, Breakthrough on a Budget) and “Correct the Internet” by DDB New Zealand (Social Engagement, PR Effectiveness, Corporate Purpose & Social Responsibility).
Download the full shortlist here.
Print & Publishing
The Unwritten Stories by Asiatic Marketing Communication, Ltd. was shortlisted for three awards in the Print & Publishing category: Not-for-profit/Charity/Government, Single-market Campaign, Corporate Purpose & Social Responsibility.
Download the full shortlist here.
Radio & Audio
The Radio & Audio category sees five entries tied for the top spot with two nominations each: “Comma” and “Em Dash,” both by VML Manila (previously Wunderman Thompson Philippines and VMLY&R Manila), are competing for Consumer Goods and Script; “Hear My Last Wish” by Leo Burnett Taipei was shortlisted for Healthcare and Use of Radio & Audio as a Medium; “Guide Play” by BLKJ Havas is in the running for Use of Audio Technology/Voice Activation and Corporate Purpose & Social Responsibility; and “The Untranslated Ad” by Leo Burnett Jakarta is up for Branded Content/Podcasts and Cultural Insight.
Download the full shortlist here.
Social & Influencer
“Skins for Skin” by Ogilvy Singapore leads the Social & Influencer category, having been shortlisted for three awards: Healthcare, Co-Creation & User-Generated Content, and Corporate Purpose & Social Responsibility.
Download the full shortlist here.
adobo Magazine is an official media partner of the Spikes Asia Awards 2024.
