LONDON, UK — The 2023 World Media Awards (WMAs) has officially opened for entries, offering ten categories to recognize the very best in cross-platform, cross-border, content-driven advertising. Hosted by the World Media Group, a strategic alliance of global publishers that promotes award-winning journalism and the role of international media, the WMAs is now in its eighth year.
Nominate your rising star
In addition to the individual sector categories for content, the organizers have encouraged nominations for the Rising Star award, which recognizes talented individuals who are making a significant impact on the creativity and effectiveness of content-led advertising strategies, early on in their careers.
“The World Media Group supports inclusion and engagement across the media industry. The Rising Star Award was added to shine a spotlight on some of the talented young individuals who are pushing the boundaries of content marketing today,” said Damian Douglas, President of the World Media Group and Managing Director, EMEA, at TIME. “We encourage media owners, agencies, and brands to put forward their Rising Stars, so we can recognize and reward their hard work and achievements in content-driven advertising.”
The World Media Awards offer a unique prize to each of the sector category winners. The winning entries are amplified in a worldwide advertising campaign valued at more than €750k running across the World Media Group’s leading international media brands. Members comprise The Atlantic, BBC Global News, The Economist, Forbes, Fortune, National Geographic, Insider, Politico Europe, Reuters, The New York Times Company, Smithsonian, TIME, The Wall Street Journal, and The Washington Post.
Championing international trusted journalism
The WMAs are the only awards to celebrate the collaboration between brands, agencies, and media partners to create powerful international content campaigns and are not for profit, with £50 of every £100 entry fee donated to Reporters Without Borders.
“The World Media Group is committed to championing and promoting the very best in trusted global journalism so we’re proud to have Reporters Without Borders as a partner,” said Belinda Barker, Chief Executive of the World Media Group. “The charity protects and supports journalism and freedom of speech around the world, a cause that reflects the ethos of the World Media Group member brands. We’re delighted that the World Media Awards can contribute to supporting this vital cause.”
A panel of international judges
To reflect the importance of collaboration in creating successful international, content-driven advertising campaigns, the independent jury is made up of heavy-weight judges from brands, agencies, and media owners. Leading this year’s line-up are co-chairs Jerry Daykin, Head of Global Media, Beam Suntory, and Natasha Byrne, Managing Partner, UM.
How to enter
You can enter the WMAs here. Campaigns must have intentionally targeted audiences in at least three countries and 75% of activity needs to have been implemented between January 2022 and March 2023. There is no requirement for campaigns to run in any of the World Media Group brands. The closing date for entries is May 18.
This year there are ten Award categories open for general entry including “Rising Star” and “Social Good,” along with the Content Leadership & Innovation award, which invites nominations from WMG members. The jury will select the Grand Prix from among the following category winners:
· Brand & Media Owner Partnership
· Corporate Influencer
· Financial Services
· Luxury & Lifestyle
· Media & Entertainment
· Technology & Telecoms
· Travel & Tourism
The winners will be announced at an exclusive live ceremony on September 07. Shortlisted entrants will receive two free tickets to join the celebration as guests of the World Media Group, and additional tickets will be available for purchase.