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The Act Responsible program’s 2023 collection opens call for entries, works to be presented at Cannes Lions

CANNES, FRANCE — ACT program, the non-profit association with the mission to inspire, promote and unite the advertising industry around responsible communication, calls on agencies around the world to submit their latest campaigns on social and environmental issues.

Be part of the ACT program: The program offers many benefits to the submitted campaign, such as:

  • The Great Ads for Good Exhibition premiered at the Cannes Lions,
  • The Care Awards chaired by the VP of the European Parliament,
  • The Good Report our international annual ranking developed with WARC Rankins,
  • The TV program “One Minute of Responsibility” aired on Euronews & Africanews
  • The Good Ads Gallery our database of over 30,000 ads powered by

The 2023 collection will be showcased in the ACT Responsible Hall at the heart of the Cannes Lions from June 19th-23rd, in a unique exhibition highlighting the best campaigns advocating respect for the environment, alerting on human rights, raising awareness of solidarity and education. Submit your ad before April 10.


Agencies can also join the ACT community by becoming annual members, the levels of memberships available are designed to best suit the size of the agencies, whether they are independent, in networks or part of an international group. To find out more, go to Become a member.

ACT Responsible is a meeting point on Responsible Communication, by becoming a member, agencies connect to the largest international network of key players in responsible communication, affirm their commitments to better advise their clients, meet experts to find solutions to accelerate change, share best practices and help shape the future of advertising. Join the ACT community. Meet the ACT Community.

For over 20 years, ACT Responsible’s action has been to share the best social and environmental campaigns created for associations, institutions, and companies, through various initiatives developed in partnership with a network of committed players in advertising, media and education. Its objective is to highlight the power of advertising creativity in raising awareness of social and environmental issues.

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