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The best of marketing excellence was celebrated at the recent PANAta Awards, honoring Red Ribbon and McDonald’s as big winners

MANILA, PHILIPPINES — Last Sept 22 at the prestigious Seda Hotel, an exceptional display of the most creative and effective brand campaigns was witnessed by the marketing and advertising industry during the PANAta Awards 2023. There, awards and accolades were given to brands and the team behind them; collaboration was honored and excellence in strategic thinking and innovativeness were celebrated.

The much-coveted award, the Grand PANAta Brand of the Year Award for 2023 is no other than RED RIBBON BAKESHOP, INC. entered by its advertising agency BBDO GUERRERO with campaign title “GIVE LOVE TODAY”, a heartwarming video that shows that all expressions of love which make a difference are all as simple as a piece of cake. 

Red Ribbon also won Brand Effectiveness Through Effective Use of Marketing Channels- Integrated Category and Brand Effectiveness Through Effective Use of Marketing Channels – Single Medium – BTL.


Furthermore, two additional gold awards were presented to Mountain Dew for its “SCRAPBOARDS” campaign, recognized for Brand Effectiveness Through Corporate Sustainability and Brand Trust, and to Nestlé Philippines Chuckie for its “CHUCKIE SNACK N’ PLAY” campaign, celebrated for Brand Effectiveness through Creative Content Innovation. Additionally, Nestlé Philippines Chuckie earned a bronze award for Brand Effectiveness Through Effective Use of Marketing Channels – Single Medium- Digital and was acknowledged for Innovative Execution through Mobile Award by MegaMobile.

McDonald’s Philippines garnered the most number of awards – a cocktail of silver and bronze trophies for various categories. “UNBRANDED MENU” by Leo Burnett Manila won silver for Brand Effectiveness through Creative Content Innovation and bronze for Brand Effectiveness Through Effective Use of Marketing Channels – Single Medium- Digital. Three other Bronze medals were for Brand Effectiveness through Business Growth- Large Enterprise for “MCSAVERS MIX & MATCH”, Brand Effectiveness through Customer Experience, and Brand Effectiveness through Corporate Sustainability and Brand Trust for “MCDONALD’S M SAFE”.

Saving the best for last is the elusive and prestigious Brand Builder of the Year award. This accolade is reserved for someone who not only epitomizes the core values of PANA but also consistently demonstrates these principles through their inspirational work. This year’s winner is Chrissy Roa of Ayala Land, Inc. Her unwavering commitment to the industry makes her the perfect choice. In recognition of her exceptional contributions, Chrissy has earned the privilege of representing PANA in the World Federation of Advertisers Brand Builder of the Year Competition, slated to take place in Toronto, Canada next year. We extend our warmest wishes and all the luck to Chrissy on this remarkable journey!

The success of any brand campaign hinges on the collaborative effort of a dedicated team! That’s why PANAta Awards places great value on the pivotal relationships that drive brand growth. The prestigious Brand Team of the Year accolade was proudly bestowed upon PJ Lhuillier, with special recognition for Mike R. Sena, Raymond C. Hernandez, and Eula S. Gubat. Their exemplary teamwork didn’t go unnoticed – with insights gathered from third-party suppliers, the jury unanimously commended the outstanding mutual support this team provided to each other. They truly exemplified the spirit of unity and determination while working relentlessly to achieve their brand campaign visions and goals. This is a back-to-back win for team PJ Lhuillier.

Here’s the complete list of the PANAta Awards 2023 winners.

PANAta Awards stands as a beacon of achievement, a yearly industry event organized by the Philippine Association of National Advertisers. It’s a platform that honors the innovative, creative, effective, and profound contributions made by peers and partners in the realm of advertising and brand building. Our distinguished jury comprises luminaries from both local and international industry circles.

And the good news is that PANAta Awards 2024 is set to make its triumphant return in May next year as it celebrates 15 years of excellence and effectiveness! Get ready for another exciting celebration of excellence and effectiveness in the world of advertising and brand building. Call for entries starts in May 2024!

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