mountain dew
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Campaign Spotlight
Make way for ‘Hard Yes Fridays’ in Manila, a series of bar takeovers with Hard Mountain Dew
MANILA, PHILIPPINES — In case you missed it, Hard Mountain Dew’s “Hard Yes Fridays” has officially taken over the city’s…
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Campaign Spotlight
James Reid, Jericho Rosales, and Juan Karlos say hard yes to Hard Mountain Dew!
MANILA, PHILIPPINES — Get ready to meet the new crew that’s set to redefine nights out. PepsiCo Philippines has launched…
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Remarkable Marketers
How human centricity and empathy can catapult brands, according to PepsiCo Marketing Director Ray Pine
MANILA, PHILIPPINES — “Great campaigns will come later; great products will come later. But what’s important is that every single…
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Awards News
BBDO Guerrero clients clinch top honors with 3 major awards at 2023 PANAta Awards
MANILA, PHILIPPINES — On September 22, PANAta 2023 Awards celebrated the industry’s legacy of excellence and effectiveness in Philippine advertising.…
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Campaign Spotlight
VaynerMedia creates over-the-top game show for Mountain Dew’s new watermelon flavor
SYDNEY, AUSTRALIA — To celebrate the launch of its long-awaited “Major Melon” flavor, Mountain Dew has partnered with VaynerMedia to create “Major Melon’s…
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Awards News
The best of marketing excellence was celebrated at the recent PANAta Awards, honoring Red Ribbon and McDonald’s as big winners
MANILA, PHILIPPINES — Last Sept 22 at the prestigious Seda Hotel, an exceptional display of the most creative and effective…
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Awards News
BBDO Asia’s Creative Council selects its top 9 contending works for Cannes Lions 2023
SINGAPORE — Creative network BBDO Asia has announced the top nine works submitted for this year’s Cannes Lions International Festival…
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Awards News
BBDO Guerrero and TBWA\SMP represent the Philippines as Bronze winners at the second Adfest Lotus Awards night
MANILA, PHILIPPINES — With the final Lotus Awards ceremony all wrapped up, ADFEST 2023 comes to a close. Asia’s most celebrated…
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Awards News
Leo Burnett Group Manila, BBDO Guerrero, and TBWA\SMP among Adfest Lotus Awards’ first batch of finalists
MANILA, PHILIPPINES — As Adfest returns this week, the region’s creative minds once again gather to recognize and celebrate the…
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Campaign Spotlight
Mountain Dew champions Siargao’s recovery with surf-inspired pieces by ReMaker Space and BBDO Guerrero
MANILA, PHILIPPINES — On December 16, 2021, the island of Siargao was devasted by Super Typhoon Odette, leaving damages to…
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Featured
PepsiCo Philippines’ Mikey Rosales on staying true to a brand’s purpose
MANILA, PHILIPPINES — The COVID-19 pandemic ushered disruption within the industry—yet the most remarkable marketers are the ones leading their…
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Campaign Spotlight
Campaign Spotlight: Dew Ice goes viral in their latest meme-fueled online videos created by BBDO Guerrero
MANILA, PHILIPPINES — You’d think that it doesn’t get any cooler than “viral”, but Mountain Dew Ice and its latest…
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Campaign Spotlight
Campaign Spotlight: Mountain Dew’s high-octane new ad is nothing short of an action blockbuster
MIAMI, USA – If you’ve ever missed a train, your likely response is probably to sigh, and simply wait for…
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