SYDNEY, AUSTRALIA – Mountain Dew is turning the chaos of modern parenting into fuel with its latest zero sugar drink Berry Spark, engineered for a special kind of hero: millennial parents in high-speed pursuit of their Gen Alpha spawn.
In a turbo charged campaign led by VaynerMedia Asia Pacific and shot with the aesthetic chaos of early-internet infomercials, Mountain Dew Berry Spark launches as a love letter to the exhausted and the caffeinated millennial parents trying to make it.
“Millennial parents aren’t just raising Gen Alpha, they’re desperately trying to keep up with them,” said Rachel Siu, Brand Manager at Mountain Dew. “Berry Spark is our tongue-in-cheek answer to the chaos; an energetic pick-me-up for parents who are performing at their absolute limit, every single day.”
At the centre of the launch is an infomercial-inspired film, blending early-internet weird with Y2K-core absurdity, created to give exhausted parents the energy boost they need to keep pace with their skibidi-speed children. The film taps into the chaos and humour of modern parenthood, making it the ultimate pick-me-up for parents juggling the thrill of adventure and the relentless demands of family life.
Built on the insight that today’s millennial parents are rewriting the parenting playbook, opting
for thrill over stillness and energy over exhaustion, the campaign introduces Performance Parenting, a platform that positions Mountain Dew Berry Spark as the go-to drink for parents who refuse to slow down just because they’ve had kids.
Credits
Creative & Media: VaynerMedia Asia Pacific
Production: Entropico
