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In support of Amazing Aloha burger offer, Jollibee debuts “Amazing Aloha Craze” marketing effort

MANILA, MAY 17, 2013 – Fastfood giant Jollibee, which decided to bring back its Amazing Aloha burger for a limited time thanks to a feature on a popular travel show, has launched the “Amazing Aloha Craze” marketing campaign to bolster the burger’s relaunch.

This followed Jollibee’s revelation of the Amazing Aloha’s return last Tuesday on the company’s Twitter and Facebook accounts, utilizing the hashtag #AmazingAlohaisBack. Following the announcement, the company gave away a hundred Amazing Aloha burgers for free in 35 select stores nationwide in order to boost awareness and drive demand.

The Amazing Aloha burger is a double-patty burger that incorporates a pineapple slice, thus the name. Jollibee had ceased to offer said burger in branches in Manila four years previously. However, celebrated chef Anthony Bourdain was able to sample it on his “Anthony Bourdain Parts Unknown” show, as part of his culinary tour of Koreatown in Los Angeles, and bestowed upon it his seal of approval.

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While diehard fans of the burger had been clamoring for its return on social media since its discontinuation in 2009, the Bourdain feature and endorsement, as well as the ensuing exposure and interest on a worldwide basis, helped convince the company to offer it again, even if only for a limited time.

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