adobo Design Awards 2013 calls for entries

MANILA, MARCH 6, 2013 – adobo Design Awards 2013 is officially accepting entries, formally launching the event with members of the press Tuesday, March 5, 2013 at Aubergine, Fort Bonifacio.

Coming back on its fourth instalment, the awards show presents a good mix of design and advertising professionals in the jury, led by DDB Singapore deputy executive creative director Thomas Yang as the head of jury and art & design.
“Art has a lot to do with the promotion of an idea or selling of a product,” said Angel Guerrero, editor-in-chief of adobo magazine. “And adobo Design Awards is the perfect platform for Filipino designers – professional and students – to showcase their work.”

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Spotlight on Manila
This year, the awards show is introducing a new theme for the Open/Theme category. Riding on the Philippines’ economic and tourism growth, this category calls for creative pitches to promote the imagery of Manila’s popular culture. Entries for this category may be submitted in any format: poster (graphic illustration) or video (motion graphics up to seven minutes).
“When I talk about Manila, it’s not so much as the city per se but it represents the Philippines’ pop culture,” Guerrero said. “The Philippines’ is on the rise and we’d like to disseminate this information through design.”
Design for a purpose
adobo Design Awards’ overarching theme since it was first introduced in 2007 has always been “Design for a purpose”. When asked about this ethos, Guerrero said, “Design and art are always done for purpose and it’s my vision to see the country appreciate design more.” 
Under the professional category are “Design for a Purpose”, which espouses good design for the promotion or endorsement of an individual, product, company, brand or event, and “Design for Good”, which takes a closer look at works on advocacy, corporate social responsibility (CSR) and public service announcements (PSA). 
“These only mirror the fact that good ideas can also come wrapped in good designs, something that can compete with commercial design,” Guerrero said. She also cited Ace Saatchi & Saatchi’s internationally-awarded campaign for Tiger Biscuits which transformed a seemingly simple playground act to an electricity conductor.
Fresh, personal work this year
This year’s lineup of jurors is looking for something new and fresh, as articulated by graphic designer AJ Dimarucot. “[When judging a piece of work] I tend to look for more non-commercial work. I look out for designers who do a lot of personal work and a voice that I feel is not just trying to sell something.”
New York-based fashion designer and host of GMA7 TV show “Design Para sa Lahat” Brian Tenorio said that winning work “must move and inspire”.
Deadline of submission of entries is on April 3, 2013. Judging will take place on April 16-17 and the awarding ceremony is slated on April 26 at the Ayala Museum. 
For more information about this year’s adobo Design Awards, log on to To download the entry kit, click here.  

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Let the design competition begin! Jury members pose for the cameras with adobo magazine’s COO Janelle Suires (front row, third from left) and CEO & editor-in-chief Angel Guerrero (front row, third from right).

 adobo magazine extends its thanks to:
Event Partners: MyPhone, havaianas, Manila Beer, Tanduay Ice, Robert Mondavi, pinwheel, executive decisions and twenty5th Media Production.
Venue sponsors: Ayala Museum and Aubergine Restaurant Patisserie
Media partners: BusinessMirror, The Philippine Daily Inquirer and The Philippine Star
Other supporters: Oishi, Nestle, Unilever and Starbucks

Partner with adobo Magazine

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