GLOBAL – NETHERLANDS, JULY 31, 2013 – Anomaly Amsterdam has launched ‘Totaal Voetbal’, (total football) a Dutch take on football campaign for FOX Sports. The 60-second TVC directed by Johan Kramer is an ode to Dutch football culture and the emotions engendered by the game across generations, launched last Saturday.
‘Totaal Voetbal’ depicts the nation’s love of the game by showing a young boy who has filled his bedroom with football posters, to the amateur Sunday league player and Eredivisie legends, including Frank de Boer and the Koeman brothers.
The campaign promotes FOX Sports’ offering to show all the live matches from the Eredivisie, Barclays Premier League, Serie A and much more football. The campaign will also run in OOH, print, radio and digital.
"Football is such an integral part of Dutch society and FOX Sports truly understands this. We jumped at the chance to pay heartfelt tribute to the nation’s game,” said Mark Sloan, Anomaly executive creative director.
Director Johan Kramer said: "As a football fan and filmmaker there is nothing more beautiful than being asked to create a one minute ode to Dutch total football."
"The Totaal Voetbal campaign is a tribute to the massive role that football plays in Dutch society, and at the same time shows the respect and passion from FOX Sports towards our precious game. Anomaly and Johan Kramer did a great job in understanding the emotions and traditions, with this appealing and high quality campaign as a result," commented Arno de Jong, FOX Sports commercial and marketing director.
Anomaly will also launch a campaign for FOX on August 12. The agency was appointed as agency of record for FOX prior to the FOX Sports TVC launch.
“Anomaly has impressed us in the pitch process with strong strategic thinking, balancing the international FOX brand personality with local insights," remarked Michel Palmen, FOX International Channels marketing director.
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Executive Creative Director: Mark Sloan
Partner, Global Creative Director: Richard Mulder
Partner, Global Chief Creative Officer: Mike Byrne
Creative Director: Zack McDonald
Creative: Daan van Dam
Creative: Bas van de Poel
Creative: Justin Blyth
Head of Planning: Amanda Feve
President: Hazelle Klonhammer
Business Director: Nicolas Kettelhake
Account Director: Max Firth
Account Manager: Laura Bathurst
Producer: Kimia Farshidzad
Production Company: 100% Halal
Director: Johan Kramer
DOP: Wouter Westendorp
Editor: Kevin Whelan
Music: FC Walvisch
Sound design: FC Walvisch
Animation: Maria Nogueira
Post production: Glassworks
Photography: Johan Kramer
Retoucher: DOG postproduction