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Anomaly Amsterdam launches first campaign for Fox Sports

GLOBAL – NETHERLANDS, JULY 31, 2013 – Anomaly Amsterdam has launched ‘Totaal Voetbal’, (total football) a Dutch take on football campaign for FOX Sports. The 60-second TVC directed by Johan Kramer is an ode to Dutch football culture and the emotions engendered by the game across generations, launched last Saturday.

‘Totaal Voetbal’ depicts the nation’s love of the game by showing a young boy who has filled his bedroom with football posters, to the amateur Sunday league player and Eredivisie legends, including Frank de Boer and the Koeman brothers.

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The campaign promotes FOX Sports’ offering to show all the live matches from the Eredivisie, Barclays Premier League, Serie A and much more football. The campaign will also run in OOH, print, radio and digital.

"Football is such an integral part of Dutch society and FOX Sports truly understands this. We jumped at the chance to pay heartfelt tribute to the nation’s game,” said Mark Sloan, Anomaly executive creative director.

Director Johan Kramer said: "As a football fan and filmmaker there is nothing more beautiful than being asked to create a one minute ode to Dutch total football."

"The Totaal Voetbal campaign is a tribute to the massive role that football plays in Dutch society, and at the same time shows the respect and passion from FOX Sports towards our precious game. Anomaly and Johan Kramer did a great job in understanding the emotions and traditions, with this appealing and high quality campaign as a result," commented Arno de Jong, FOX Sports commercial and marketing director.

Anomaly will also launch a campaign for FOX on August 12. The agency was appointed as agency of record for FOX prior to the FOX Sports TVC launch.

“Anomaly has impressed us in the pitch process with strong strategic thinking, balancing the international FOX brand personality with local insights," remarked Michel Palmen, FOX International Channels marketing director.

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CREDITS: 

Executive Creative Director: Mark Sloan

Partner, Global Creative Director: Richard Mulder

Partner, Global Chief Creative Officer: Mike Byrne

Creative Director: Zack McDonald

Creative: Daan van Dam

Creative: Bas van de Poel

Creative: Justin Blyth

Head of Planning: Amanda Feve

President: Hazelle Klonhammer

Business Director: Nicolas Kettelhake

Account Director: Max Firth

Account Manager: Laura Bathurst

Producer: Kimia Farshidzad

 

Production Company: 100% Halal

Director: Johan Kramer

DOP: Wouter Westendorp

Editor: Kevin Whelan

Music: FC Walvisch

Sound design: FC Walvisch

Animation: Maria Nogueira

Post production: Glassworks

 

Photography: Johan Kramer

Retoucher: DOG postproduction

 

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