GLOBAL, AUGUST 6 – Digital subscriptions for Financial Times content have exceeded daily print circulation for the first time, according to the FT results for the first half of 2012.
The FT’s readership continues to grow strongly, with FT.com subscriptions up 31% year on year to over 300,000 and registered users increasing 29% to 4.8 million. The global paid-for circulation increased to almost 600,000 year on year, and corporate licenses grew 40% to nearly 2,300. Daily global audience also grew to close to 2.1 million, with the number of people who read the FT on more than one channel rising 27%.
John Ridding, FT CEO, said: “The FT’s successful financial performance underlines our ability to adapt to a rapidly changing environment, as well as our investment in new products and services for an increasingly multi-channel audience. Our growth in this tough climate reflects the measures we took early on, especially to build our content revenues and to drive digital and mobile delivery.”
Furthermore, mobile continues to boost the publication’s digital audience, generating 25% of traffic to FT.com and driving 15% of new subscriptions. The FT web app now has over 2.7m users since launching little more than a year ago.
