MANILA, FEBRUARY 11, 2013 – GMA Network claims dominance over competing stations in nationwide ratings in January, based on data from the latest Nielsen TV Audience Measurement report. An earlier report saw ABS-CBN’s statement as the leading network at the start of the year, holding up figures from Kantar Media.
According to Nielsen’s data, GMA registered an average total day household audience share of 33.1 per cent in National Urban TV Audience Measurement (NUTAM), ahead of ABS-CBN’s 32.4 per cent, and TV5’s 15.7 per cent – for the period January 1 to 31 (January 27 to 31 based on overnight data).
The channel ranking remains the same in the viewer-rich areas of Urban Luzon and Mega Manila, which represent 76 and 59 per cent, respectively, of the total urban television households in the country.
In Urban Luzon, GMA scored a 36.9 per cent total day household audience share average, up 8.4 points from ABS-CBN’s 28.5 per cent, and up 21.4 points from TV5’s 15.5 per cent.
GMA also enjoyed an average total day household audience share of 37.9 per cent, ahead of ABS-CBN’s 26.5 per cent by 11.4 points and TV5’s 16.3 per cent by 21.6 points.
More GMA programs also made it to the list of top-performing programs in Urban Luzon and Mega Manila with multi-awarded news magazine program "Kapuso Mo, Jessica Soho" leading both rosters for the month of January.
The Bong Revilla-bannered epic drama "Indio" also figured on top for both lists, as well as in the list for NUTAM. The pilot week of "Indio" hit an average household rating of 25.4 and 26.9 per cent in Urban Luzon and Mega Manila, respectively, compared to its rival program on ABS-CBN’s 22.2 and 20.4 per cent.
The country’s longest-running noontime show "Eat Bulaga" kept its stronghold of its nationwide ratings edge.
GMA and TV5 subscribe to Nielsen TV Audience Measurement, while ABS-CBN subscribes to Kantar Media, formerly known as TNS.
In Mega Manila, Nielsen TV Audience Measurement gathers data based on a sample size of 1,190 homes, with an urban sample size of 2,000 homes.
