ASIA-PACIFIC – CANBERRA, Australia, 25 July 2012 – Grey Australia has appointed Tony Mansfield as its new general manager to head operations in Canberra. The former head of strategy and account management at Hulsbosch Design, one of Australia’s most successful independent design agencies, assumed his duties at Grey Canberra effective today.
Mansfield brings with him over a decade of experience in brand identity and communications, advising many of Australia’s biggest brands. From global brands in fast moving consumer goods, to Australia’s largest consulting and professional services firms, Allens Linklaters and Deloitte, through to telecommunications giant, Telstra and retailers, Woolworths Limited and Rebel Sport. He also brings with him rich government experience cultivated during his role as executive leader at Manidis Roberts and national government agencies such as the Department of Human Services, the Australian Communications and Media Authority, the National Broadband Network, the New South Wales Department of Transport as well as with state agencies in the energy sector.
Another recent hire witnessed at Grey Canberra was the appointment of Matt Johnson as creative director. Johnson is a 16-year industry veteran who has led creative campaigns for some of the world’s most prestigious brands – American Express, Hyundai, CommSec, Kimberley Clarke, Sanitarium, Glaxo Smith Kline, KFC, Pizza Hut, Diageo, Coca Cola Amatil and various New South Wales government departments.
Prior to joining Grey, he spent ten years of his career with the STW Group, Australia’s largest communications group in Australia and New Zealand where he held senior positions
at Ogilvy and The Brand Shop, which during his tenure made history by being nominated for “Emerging Agency of the Year” and “Agency of the Year” by both AdNews and B&T publications. Before his STW stint, he cut his teeth at DDB Sydney, which was voted ‘Most Creative Agency in Australia’ by Campaign Brief Asia.
“Quite simply, Tony and Matt are first rate and we are pleased to have them aboard Grey Canberra where I know they will be formidable competition for the market,” said Luke Waldren, CEO, Grey Australia. “Tony has a wealth of experience with deep relationships in the industry. He brings with him a long and successful history of advising companies on strategic branding and growth strategies. Matt’s creative talent and penchant for discovering new ideas is contagious and very complementary to our existing client relationships as we seek to expand our strong foothold in the industry. These hires reflect the steady progress we are making in the growth of our business in Canberra, as well as our commitment to providing deep industry knowledge and trusted, value-added advice for our clients,” he explained. “There’s no doubt that with the tag team of Tony and Matt, we will continue to make inroads into making our clients’ brands famous,’ he continued.
Said Mansfield, “I’m delighted to join Luke and the highly driven and talented team at Grey. In these volatile times it’s wonderful to be joining an organisation with such a successful track record. Their strategy for growth is fascinating and I look forward to playing a pivotal role in enabling the further growth of this great company.”
“I’ve been fortunate to work with some of the best brands in the world and most influential companies in the industry,” said Johnson. “I’m looking forward to working with Tony, and together taking Grey Canberra into its next chapter.”
Within Australia, Grey provides an integrated offering of branding solutions to clients through offices in Sydney, Melbourne and Canberra. In Canberra, the full service operation includes brand development, advertising creative development, media planning and buying, design and digital communication.
