Dhaka – Global media communications company OMD recently announced its partnership with Benchmark Limited, a leading advertising agency in Bangladesh.
The OMD and Benchmark partnership will provide media communications solutions in Bangladesh. The new partnership, OMD Bangladesh, operates out of Dhaka.
Maggie Choi, chief executive of OMD Asia Pacific said, “Benchmark is an agency with strong local leadership and we are very pleased to be working with them. This alliance brings together two great cultures to form a new generation media agency with access to world-class talents and resources throughout the OMD network. Our strategy-led communications approach, tools, systems and training will mean that our people are able to deliver effective and efficient solutions locally to our clients. The establishment of OMD Bangladesh will chart a new era in our network’s operations in emerging Asia.”
“OMD is the world’s largest and most awarded media agency. With Benchmark having already established a strong presence locally, this new partnership will allow us to compete across a wider scope of client assignments as we do everywhere else in the world,” added Choi.
Ashraf Kaiser leads the agency’s new management structure as managing director and CEO. Kaiser is an industry veteran with in-depth understanding of communication, media and journalism.
“This is a significant milestone in Benchmark’s history and we are delighted to be able to partner with OMD. This partnership is a right fit for us as it will bring together our local knowledge and existing strengths in advertising as well as OMD’s strong international reputation for strategic and innovative thinking,” said Kaiser.
