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‘Lose if you dare’: Supercell’s Clash Royale campaign by David brings Halloween into the arena

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HELSINKI, FINLAND — Have you heard the rumors of the bizarre deaths befalling unsuccessful players? With the premise of “If you lose in the game, you die the same way in real life,” would you still dare to play?

Mobile game company Supercell‘s latest campaign thrills players in a Halloween-themed film short by Eleanor Director, Kelsey Taylor. The horror comedy film for Supercell’s Clash Royale has garnered over a million views on YouTube within the first day of launching the spot.

Lose if you dare | THE ROYALE CURSE

Production company Elenor shared, “Kelsey Taylor leverages every element of visual storytelling to bring this gruesome to terrifying life. The enchantment of VFX, a blood-curdling score, and chilling performances make this grisly tango with fate the perfect visual thrill ride for scary movie lovers. A dance of firelight and shadow set to the stabbing melody of a petrifying score, ‘The Royale Curse’ is a step inside a cinematic, horror realm.”

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Agency DAVID New York once again delivers a unique and smart marketing campaign to excite players and promote Clash Royale’s new spooky champion Goblinstein.

Credits:

CLIENT: Supercell Oy – Clash Royale

Head of Live Games Marketing: Iwo Zakowski
Brand Marketing Manager: Erol Tekkanat
Marketing Producer: Freddy Herneoja

AGENCY: DAVID New York

Partner & Global CCO: Pancho Cassis
Global COO: Sylvia Panico
North America MD: Carolina Vieira
North America CCO: Daniel Lobatón
CCO: André Toledo

CREDIT LIST

Creative Director: Pedro Sattin, Sebastien Rouviere
Sr. Art Director: Carmen Fenech
Global Chief Strategy Officer: Paula Vampre
Group Strategy Director: James Mitchell

Associate Strategy Director: Vanessa Amaral
Strategist: Brooklyn Carey
Group Account Director: Brett Niebling
Account Supervisor: Luisa Prado

Head of Production: Brenda Morrison Fell
Executive Producer: Debi Rubbiani
Associate Producer: Sophie Freid
Director of Business Affairs: Barbara Karalis
Business Affairs Manager: Catalina Peña Global
PR Director: Sandra Azedo

Production Company: Eleanor

Director: Kelsey Taylor
EP / President: Sophie Gold
Head of Production: Rochelle Savory
Producer: Rita Le Roux
Line Producer: Luis Valderrama – Utopia Films
Fixer: Michael Araya
Production Manager: Tavo Jimenez
Production Coordinator: Cherie Melaniuk
Production Coordinator: Roger Hidalgo
DP: Adam Lee
1st AD: Valeria Perucci
1st AC: Juan Quesada
2nd AC : Jose Moreira
DIT: Saul Garcia
Gaffer: Pablo Guevara
Best Boy Electric: Carlos Solano
Key Grip: David Friedlander
Best Grip: Jordan Sequeira
Art Director: Eric Viquez

Set Decorator: Jason Fallas
Practical SFX: Alvaro Elizondo
Production Assistant: Ana Lucia Arias
Stylist: Annabella Prins
Stylist Assistant: Ale Freer
Hair & Makeup: Andrea Seas
Sound Mixer Mauricio Vindas
Locations: Mauricio Cortes
Medic: Oscar Salas
Script Supervisor: Carlos Benavides

Edit: Eleanor

Editor: Dawson Taylor
Editor: Luke Thorpe
Post Producer: Rochelle Savory
Post Producer: Jennifer Gee

VFX: Noise Studios

CD/VFX Sup: Michael Gregory
Head of CG: Corinne DeOrsay Lighter: Ca Chau
CG Modeler: Will Moody Sr
Nuke Compositor: Chung-Pu (Duff) Hsiao Sr
Nuke Compositor: Jim Spratling
Sr Nuke Compositor: Oliver Caiden

Exe Prod: Karen Anderson VFX Prod: Stefani Na

Color: Trafik

Colorist: Dimitri Zola Color Assist: Jacob Suffern Producer: Hugh Copeland

Music & Sound: Yessian

CCO: Brian Yessian
Head of Production: Michael Yessian
Executive Creative Producer: Matt Nelson
Director of Sound Design: Jeff Dittenber
Sound Designer/Engineer: Mike Baluha
Composer: Andy Grush

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