ASIA PACIFIC, AUGUST 19, 2013 – Adam Marshall was has been hired to head lead Mindshare’s trade in Asia Pacific replacing Nick Binns, who was tapped as deputy head of trading for APAC at GroupM.
Marshall will leave his post at Omnicom Media Group Australia in the end of September. He will be based at Mindshare’s Singapore headquarters to spearhead the implementation planning, trading offering and adoption of new trading platforms and practices of the media network. Prior to OMD Australia, he was assigned in London with OMD and Initiative with Capital Radio.
Anne Marie Tanke was also appointed for the newly created role at Mindshare as APAC’s head of value management. She will be based at Singapore and report to Adam Marshall. Her role includes media value delivery, tracking and reporting for key regional clients. Tanke was an asset before at Accenture Netherlands where she was assigned in media consultancy, account management and central coordination for key clients including FrieslandCampina, Philips, Heineken, VimpelCom, Sara Lee, Danone and ING.
“This is the best time to be in our industry. Mindshare along with GroupM, is making significant investments to lead the market developments in this area. Adam and Anne Marie’s appointment is part of that plan to accelerate this development, and enhance the value we create for our clients through better trading, in this complex and changing marketplace”, added Ashutosh Srivastava, Mindshare chairman for emerging markets.
