ASIA-PACIFIC – SINGAPORE, AUGUST 19, 2013 – Millenial Media has signed a deal with Jumptap to enhance their independent mobile advertising platform.
The acquisition made Millenial Media to get the large stock transaction of Jumptap. The Boston-based unified audience platform gets roughly 24.6 million shares of Millenial Media corresponding to approximately 22.5% ownership post transaction on August 9, 2013. The agreement focuses on different customary closing conditions with Millenial Media’’s approval.
Major stakeholders in mobile advertising take advantage of the audience solutions and performance capability services. The team-up will offer market-leading data targeting, video, rich-media, cross-screen, real-time bidding/buying and measurement solutions. It will improve buying experiences, analytics, performance and help customers and other stakeholders expand the opportunity that mobile gives.
Jumptap takes a programmatic and mobile-first approach to reaching audiences across screens reaching over 439 million mobile users worldwide. They Thesupport its audience is supported with more than 20 third-party data providers and also have 55 issued patents covering wide aspects of the mobile advertising market.
Millenial Media helps developers maximize their advertising revenue, acquires users for their applications and gain insight about their users. They The company offer advertisers a significant audience reach, sophisticated targeting capabilities and delivering rich ad experiences to consumers on connected mobiles.
