MANILA, FEBRUARY 4, 2013 – BBDO Guerrero has become the first advertising agency in the Philippines to enter the Gunn Report’s Top 50, the globally acknowledged authority on advertising agency creative rankings. The agency’s work for Saridon Analgesic (‘Persistent Headaches’) was also included in the report’s Top 50 Most Awarded Print Ads and Campaigns in the World in 2012.
This achievement has come through BBDO Guerrero’s performance in creative award shows locally, regionally and internationally. The agency the Philippine winners at the Cannes International Festival and the London International Awards; snagged the country’s first ever gold for a commercial client at the prestigious Clio awards in New York and ranked third in Asia Pacific at the Spikes Asia festival in Singapore.
BBDO Guerrero had been awarded for a variety of campaigns but most notably for Saridon’s ‘Persistent Headaches’ print and TV work, Pepsi’s ‘Liter Of Light’ project with MyShelter Foundation and the highly regarded ‘It’s More Fun in the Philippines’ campaign for the Department Of Tourism.
David Guerrero, chairman and chief creative officer at BBDO Guerrero/Proximity Philippines said: “This a great result not just for us but for the Philippine advertising industry in general. I have always felt that we can produce work in this country that can compete in terms of creativity and effectiveness with any of the more developed markets – this proves we can”.
Tony Harris, Chef Executive at BBDO Guerrero/Proximity Philippines also said, “We had very clear aims that we wanted to show that BBDO Guerrero could lead the way locally, regionally and on a global stage. It has taken dedication, hard work and bucket loads of imagination and we are all very proud of this outcome”.
The BBDO network was also judged to be the most successful network for an unprecedented seventh year in a row with over twenty agencies from every region contributing to the success. No other network has won more than twice. They were also judged to be the number one digital network as well.
The Gunn Report is an annual publication detailing the most successful advertising campaigns of the year, utilizing results from over 40 of the world’s most prestigious awards shows. Donald Gunn and Emma Wilkie author it. The first Report was published in 1999, and has since grown to be one of the most authoritative analyses of advertising campaigns worldwide, with findings republished in both industry journals and mainstream newspapers.
