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Campaign Spotlight
Beacon/Leo Burnett and Japan Railway Company develop ‘Delicious Supplement’ to address nutrition deficiencies
TOKYO – A recent case study/campaign by Beacon/Leo Burnett (a part of Publicis One) in Tokyo for Japan Railway Company…
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Global News
MSLGROUP launches influence platform to redefine role of influence in marketing
NEW YORK – In response to the underutilization of influence in the marketing mix, MSLGROUP, in conjunction with Publicis Communications…
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Press Release
Crisis Management in the Age of Social Media
MANILA – 28% of all crises spread to international media within one hour, 69% spread to an average of 11…
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Global News
Q&A with Prasoon Joshi, Chairman of McCann Worldgroup Asia-Pacific and CEO and CCO of McCann India
SINGAPORE — Kicking off this year’s amazing line up of educational and inspiring sessions in the Spikes Asia Festival of…
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Philippine News
Twitter reaches out to PH agencies with #GoLive
MANILA – Twitter kicks off its first #GoLive agency bootcamp in Philippines today as part of its outreach to marketing…
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Global News
First round of Spikes Asia 2016 shortlist is out
SINGAPORE – The shortlists for the Design, Direct, Entertainment, Film, Healthcare, Media, Outdoor, PR, Print & Publishing, Print & Outdoor…
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Global News
Eater Chicago tags Jollibee as one of the hottest restaurants to watch out for in September
CHICAGO – Proudly Filipino brand Jollibee continues to make waves abroad as famous online publication Eater Chicago named it as…
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Philippine News
Coca-Cola and WWF Philippines launch five-year multi-million-peso rehabilitation program in the Ipo Watershed
MANILA – The foothills of the Sierra Madre mountain range serves as the watershed that provides over 97 percent of…
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Philippine News
Global visual icons grace Icon Manila 2016
MANILA – This year’s Icon Manila Entertainment Design Conference had heavyweight visual artists in its list of speakers: Aaron Blaise,…
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Global News
Free The Bid: a historical pledge to give female directors a voice In advertising
LOS ANGELES – FREE THE BID is an Initiative guaranteeing women directors an equal opportunity to bid on commercial jobs…
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Global News
Dentsu Lab Tokyo presents Brian Eno’s ‘The Ship’
TOKYO – Dentsu Lab Tokyo has implemented a project to explore whether machine intelligence (MI) can acquire the creativity that…
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Global News
Poster and trailer unveiled for Asian Three-Fold Mirror 2016: Reflections
TOKYO – The Tokyo International Film Festival (TIFF) and the Japan Foundation Asia Center has unveiled the official poster and…
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Campaign Spotlight
La Chose and Škoda give fans the chance to turn their two-wheelers into a four-wheel test drive
PARIS – When it comes time to buy a new car you have all kinds of questions – how roomy…
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