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Global News
25 Years of Disruption: TBWA Reclaims “Strategie de Rupture”
by Anna Gamboa CANNES – TBWA Global Chief Strategy Officer Nick Barham said “Disruption is all about challenging the status…
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Global News
Grey Group leads Singapore in Cannes Lions 2015
SINGAPORE – Grey Group Singapore is the first agency in Singapore to have won the all- important Product Design Lion.…
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Global News
MEC launched a technique that can predict how consumers shop
FRANCE – Brand campaigns can now be more specific and targeted to its audience with the use of this new…
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Philippine News
Demystifying millennials: 6 insights to help you get a selfie with this generation
There are many terms coined for millennials. The most popular of which is Generation “ME”, a term that somehow attaches…
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Global News
Y&R Singapore and M1 launches a campaign to fulfill its brand promise
SINGAPORE – Following up on its successful 2014 brand campaign, M1 launches a new campaign that builds on its brand…
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Global News
12 Radio Lions Lessons from Cannes 2015 by Brandie Tan
1. It’s possible to do an idea which has been done before. Make sure it’s done better–to the point that…
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Global News
adoboLIVE! BBDO India’s CCO Josy Paul and CEO Ajai Jhala
CANNES – BBDO India’s Chief Creative Officer Josy Paul and CEO Ajai Jhala sat with adobo magazine to talk about…
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Global News
adoboLIVE! Director and Film Craft Juror Prasoon Pandey
CANNES – Renowned Director Prasoon Pandey shares his experience in judging in the Film Craft category. adoboLive! Cannes Film Craft…
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Global News
R/GA New York is Cannes Lions 2015 Agency of the Year
CANNES – With a total of 27 Lions, R/GA New York was named Agency of the Year in Cannes Lions…
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Global News
TBWAKuala Lumpur and Eveready puts a new spin to classic storytelling
MALAYSIA – TBWA\Kuala Lumpur and Eveready have given a new lease on life to a long-forgotten household item, the torchlight.…
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Global News
Promo and Activation: ‘the sharp end of our business’ by Joji Jacob
FRANCE – I went to Cannes with a great deal of trepidation this year. I was to sit on the…
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Global News
Y&R Indonesia and AQUA remind consumers to keep hydrated even while fasting during Ramadan
INDONESIA – Y&R Group Indonesia and major client Danone have partnered to educate consumers on the importance of healthy hydration…
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Global News
adoboLive! Lo Sheung Yan, Chairman Asia Pacific and Worldwide Creative, J. Walter Thompson
CANNES – Lo Sheung Yan, Chairman Asia Pacific and Worldwide Creative, J. Walter Thompson shares his Cannes Lions International Festival…
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