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Entertainment
Spotify Editors’ Picks: Best OPM Songs of the Year So Far
For the first time, Spotify is launching its Editors’ Picks: Best OPM Songs of the Year So Far – an…
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Campaign Spotlight
Pepsodent reveals gum disease as the real horror with cinematic campaign by Indonesia’s horror filmmaker Anggy Umbara
Unilever’s Pepsodent is turning horror on its head with a new campaign that suggests the scariest thing is not Dracula,…
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Campaign Spotlight
A giant monster has taken over Manila as ‘Minions & Monsters’ hit Philippine cinemas
It seems that the Minions have brought over something monstrous to Metro Manila as their latest film, Minions & Monsters…
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adobo Exclusive
The business value of creativity: What the Cannes Lions Brand Marketing Academy taught Jean Thor Renzo Mutuc
It’s a belief he’d already begun to see play out before he ever set foot in the Academy. At BEVI,…
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Campaign Spotlight
Honda launches new ZR-V ‘Young Macdonald Had No Farm’ campaign via Special and its agency village
Honda Australia has launched a new integrated campaign via Special and its agency village that aims to reintroduce to Honda…
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Campaign Spotlight
Think HQ and CultureVerse launch nationwide community program to activate ‘forgotten’ bowel cancer screening kits
Think HQ and its multicultural division CultureVerse, in partnership with the Australian Government, have launched a two-year national community engagement…
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Campaign Spotlight
Morrisons serves up Grand Slam Doughnut campaign for Wimbledon
Morrisons is celebrating the Wimbledon Tennis Championships with the launch of its bespoke Grand Slam Doughnut, filled with British strawberries and…
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Campaign Spotlight
HPV Prevention Alliance, The Karen Leung Foundation and Omnicom Health Hong Kong launch campaign to connect young women with free vaccination before time runs out
Omnicom Health Hong Kong, in partnership with the HPV Prevention Alliance and the Karen Leung Foundation, has launched “Catch-up Now”…
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Brand & Business
YouTube leads TV and social media in marketing ROI for PH FMCG sector
For decades, the Philippines’ most iconic food and beverage brands have been staples in every Filipino household. Today, new data…
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Campaign Spotlight
Malaysia’s most-famous internet cat just told Gen-Z to log off, and Pizza Hut is feeding them to do it
Pizza Hut Malaysia has partnered with viral homegrown IP Bichi Mao on “Feed Good Times, Not The Feed,” bringing limited-edition…
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Insight & Intelligence
Ogilvy unveils inaugural 2026 APAC Believability Index ‘The Power of Proof’ study reveals hidden cost of lost belief
Ogilvy released its first APAC 2026 Believability Index: The Power of Proof – a comprehensive study examining how consumers across…
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Awards News
FP7 McCANN MENAT awarded as the MENA Network of the Year at Cannes Lions 2026, with regional and global brand wins for Arla, L’Oréal Paris, Parkin and Spoor
At the 73rd Cannes Lions International Festival of Creativity, FP7 McCANN MENAT was named MENA Network of the Year, emerging…
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Campaign Spotlight
Nestlé MILO, Ogilvy Vietnam turned a hidden detail on every MILO pack into a tribute to Asian dads
Nestlé MILO Vietnam‘s Father’s Day campaign “BA CODES OF LOVE” transforms an overlooked barcode silhouette into a tribute to the…
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