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Campaign Spotlight
MBCS brings viral sensations to all-new Maggi instant noodles
KUALA LUMPUR, MALAYSIA — Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released its latest campaign…
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Insight & Intelligence
Brand legitimacy is the real power of social media, according to Truelogic
MANILA, PHILIPPINES — In the age of digital dominance, social media has emerged as a powerful force that goes beyond…
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Campaign Spotlight
Degree empowers movers with nonstop protection and Crash Ads innovation
LONDON, UK — Degree, also known as Sure in the UK and Rexona in the rest of the world, believes…
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Insight & Intelligence
HSBC, Cathay Pacific, McDonald’s among strongest brands in Hong Kong according to Design Bride and Partners and Kantar BrandZ report
HONG KONG — WPP global design agency Design Bridge and Partners and data analytics and brand consulting company Kantar have…
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Travel
DOT rallies support of tourism stakeholders on digitalization initiatives
MANILA, PHILIPPINES — The Department of Tourism (DOT) gathered stakeholders representing hotels, tour operators, and tourist transport providers, assuring them…
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Campaign Spotlight
Pernod Ricard and Edukasyon.ph promote responsible drinking among young Filipinos with Drink More Water campaign
MANILA, PHILIPPINES — Premium spirits company Pernod Ricard has expanded its digital campaign “Drink More Water” across Asia and has launched…
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Campaign Spotlight
Eze Perfumes new fragrance range is all about individuality, diversity, and inclusion
MUMBAI, INDIA — Eze Perfumes, the first D2C perfume brand from the house of Sawai Fragrances, has unveiled an innovative…
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Campaign Spotlight
Ataboy’s A Portrait Of An Athlete series salutes the art of athleticism
NEW YORK, USA — Following a banner year with the addition of Executive Producer Cameron Gray, a collaboration with Brooklyn-based…
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New Business
VMLY&R partners with The Nature Conservancy to fight climate change through seamless user experience
SINGAPORE — Global brand and customer experience agency VMLY&R has partnered with global environmental organization The Nature Conservancy (TNC) to…
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People
Asian Cultural Council Board of Trustees taps Josie Cruz Natori to step up as Chairman
NEW YORK, USA — The Asian Cultural Council (ACC) Board of Trustees elected Josie Cruz Natori as its new Chairman.…
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Technology
SM Cyberzone and SM Cares enable ewaste trade-in option for discounts
MANILA, PHILIPPINES — Got any broken chargers, powerbanks, or hard drives just lying around your house? Now’s the perfect time…
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Technology
7 reasons to switch to a flip phone, according to Oppo
MANILA, PHILIPPINES — With flip phones making a comeback, smart technology company OPPO has launched the innovative yet user-friendly Find N2…
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People
Grey South Asia promotes Sandipan Bhattacharyya to Chief Creative Officer
MUMBAI, INDIA — Sandipan Bhattacharyya, Managing Director and Chief Creative Officer of GREY group India, has been elevated to the…
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