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Featured
‘There is courage in being different’: Jayme HQ Founder Merlee Jayme on embracing neurodiversity at CreativeFest 2025
MANILA, PHILIPPINES – In a world where creative ideas risk blending into a sea of sameness, standing out has never…
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adobo Exclusive
VML Manila’s 17th Kidlat Awards haul: Grand Kidlat, Agency of the Year, Young Lions Gold, and more
MANILA, PHILIPPINES – VML Manila triumphed at the 17th Kidlat Awards on April 9, 2025 at The Fifth at Rockwell…
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adobo Exclusive
Dentsu Thailand CCO Subun Khow proves culture is the ultimate creative edge at CreativeFest 2025
MANILA, PHILIPPINES – Visiting the Philippines for the first time, Subun Khow, Chief Creative Officer of Dentsu Thailand, marveled the…
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adobo Exclusive
4As Philippines salutes Angel Guerrero at Kidlat Awards for a lifetime of moving the creative needle forward
MANILA, PHILIPPINES – 4As Philippines, dedicated to nurturing the country’s advertising industry through promoting creative excellence, has bestowed adobo Magazine’s…
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adobo Exclusive
17th Kidlat Awards shortlist revealed: TBWA\SMP bags 36 finalists spots, Arcade snags 44
MANILA, PHILIPPINES – The finalists for the 17th Kidlat Awards have been unveiled. After a rigorous jury deliberation on May…
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Featured
GroupM highlights why Programmatic is the future for the Philippines in ‘From Bid to Attention’ forum
MANILA, PHILIPPINES – Filipinos spend an average of 10 hours online daily — with over six hours on the open…
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Awards News
MullenLowe Treyna, Tribal Worldwide, Havas Ortega, Gigil, and VML Manila score metals at Spikes Asia 2025
SINGAPORE – Philippine agencies made a strong showing at Spikes Asia 2025, bringing home a total of seven metals. Leading…
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People
Thai ad visionaries tapped for 2025 Cannes Lions International Festival of Creativity jury line-up
MANILA, PHILIPPINES – Three creatives from Thailand were selected to be part of the Cannes Lions International Festival for Creativity…
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Awards News
Filipino ad powerhouses joins 2025 Cannes Lions International Festival of Creativity jury line-up
MANILA, PHILIPPINES – The Philippines is making waves on the global stage once again, as Cannes Lions, the world’s most…
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Entertainment
Movies to watch out for this May 2025
MANILA, PHILIPPINES – Big stories are hitting the big screen this May 2025! From thrilling action and suspense to nostalgic…
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adobo SheCreative
Women creatives unite over mimosas, coffee, and empowering conversations on Gerety x adobo SheCreative brunch at ADFEST 2025
PATTAYA, THAILAND – The Gerety x adobo SheCreative brunch brought together an intimate circle of women creatives on Saturday, March…
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Events
4As Philippines wants Filipino young creatives to sharpen their creative edge for 2025 Young Lions local competition brief
MANILA, PHILIPPINES – The Association of Accredited Advertising Agencies of the Philippines (4As), in partnership with the Creative Guild of the Philippines,…
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adobo Exclusive
ADFEST 2025: Erik Reiff on AI, the collision of culture and creativity, and the most valuable lesson he learned from Sir Paul McCartney
PATTAYA, THAILAND – On March 20 at ADFEST 2025, Black Cat White Cat Music‘s Seiya Matsumiya and Erik Reiff explored…
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