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Events
Inspiration and empowerment take center stage at adobo SheCreative: Muses or Makers?, a panel celebrating women in entertainment
MANILA, PHILIPPINES — The entertainment world still has a long way to go when it comes to sexism, but with…
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Awards News
The One Club adds 31 creatives from Asia Pacific to the official The One Show 2024 jury
NEW YORK, USA — Asia Pacific will be represented by 31 of its top creative leaders when The One Club…
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Awards News
A closer look at the 2023 ONE Asia Awards’ biggest winners, and what creatives can learn from them
SHANGHAI, CHINA — After several rounds of remote and in-person judging, the ONE Asia Awards 2023 declared its winners online…
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adobo Exclusive
Leo Burnett India’s Sachin Kamble on where Asia will always have the upper hand in advertising
SHANGHAI, CHINA — There is no region better at marrying culture and technology than Asia, according to Sachin Kamble, National…
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adobo Exclusive
Agencies need to become more direct business partners with brands, according to GREY (Thailand) LTD. CCO Sompat Trisadikun
SHANGHAI, CHINA — If creative agencies want to survive the coming years, they’ll need to be more involved in generating…
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adobo Exclusive
Forsman & Bodenfors’ Firrdaus Yusoff on why creatives need to remain idea-first when it comes to AI
SHANGHAI, CHINA — While many creatives tend to get swept up in the race to apply new technologies, it’s those…
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Sustainability
Students’ sustainability projects win big at the first-ever Samsung Solve for Tomorrow Philippines competition
MANILA, PHILIPPINES — Sustainability took center stage at the awarding ceremonies for Samsung’s Solve for Tomorrow competition. Students from science…
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Arts & Culture
Improv show ‘Noted with Thanks’ proves laughter is the best medicine for the aches and pains of agency culture
MANILA, PHILIPPINES — The advertising industry needs to laugh at itself some more. Like, seriously. This is the main thrust…
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Events
BCHI’s Nikko Acosta, Senthil Kumar, Wiwa Cajumban, JL Erestain, and Mon Hirang prepare brands for vastly different digital marketing landscape in 2024
MANILA, PHILIPPINES — How can digital marketers survive the upcoming cookie-pocalypse? According to Brave Connective Holdings, Inc. (BCHI), a network…
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Events
R3 and Adobo lead roundtable talk on AI and creativity with marketing minds from top Philippine companies
MANILA, PHILIPPINES — Marketing leaders from Cebu Pacific Air, Cosmetique Asia Corporation, FWD, Globe, GoTyme, and L’oreal sat down for…
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Events
Unilever Digital Marketing, Media and Commerce Lead Dennis Perez calls on marketers to be part-time psychologists
MANILA, PHILIPPINES — Influencer marketing as we know it goes against our scientific understanding of human desires, said Dennis Perez,…
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Events
Simpleology Founder & CEO Mark Joyner: Three key points on building businesses for an uncertain future
MANILA, PHILIPPINES — “Do I have permission to scare you?,” asked Mark Joyner, Founder & CEO of Simpleology, in his…
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