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adoboPicks
adobo Picks September 2025: From Grindr to mascot sumo wrestling, these 5 campaigns defined September’s creative energy
MANILA, PHILIPPINES – In advertising, the race to stand out never slows down. Brands and creative agencies have been pushing…
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New Business
RW&CO. partners with Dalziel & Pow for new brand platform and visual identity
QUÉBEC, CANADA – Canadian fashion retailer RW&CO. unveils rebrand developed in partnership with global strategy and design studio Dalziel &…
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Awards News
The legend continues: Agency of the Year Awards returns with Alamat, highlighting Filipino creativity and industry legends
MANILA, PHILIPPINES – The 27th Agency of the Year (AOY) Awards is right around the corner! Through the years, the…
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Campaign Spotlight
Good food meets good values: Jollibee and Adarna House bring timeless values to the table with Kids Values Meal
MANILA, PHILIPPINES – Nowadays, children are more focused on digital-based learning, with many provided with gadgets such as cellphones and…
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Featured
Healing through hustle: GCash’s Bayani ng Barangay Rhea Inayan’s journey from battling lupus to becoming one of the biggest GPOs in the Visayas region
BACOLOD CITY, PHILIPPINES – Every person you pass on the street carries a collection of untold stories. Behind the tired…
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Featured
Celebrating content, culture, and community: BaiCon 2025 teaches us about the business of influence
CEBU, PHILIPPINES – It’s been a whirlwind of a weekend in the country’s Queen City of the South, with dark…
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Featured
Young Lions, big dreams: Propel Manila’s Maxx Macalinao and Jacob Banog share how it felt to represent the Philippines on the global stage
CANNES, FRANCE – The Cannes Lions International Festival of Creativity may be over, but the excitement still lingers — especially…
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Awards News
McDonald’s PH Managing Director Margot Torres on judging Cannes Lions Creative Strategy category: strategy, impact, and creative excellence
CANNES, FRANCE – McDonald’s Philippines Managing Director Margot Torres had the privilege of serving on the Cannes Lions Creative Strategy…
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People
IPG Health boosts creative leadership in APAC with the appointment of Pierre Loo to Executive Creative Director across region
HONG KONG – IPG Health announced the promotion of Pierre Loo to Executive Creative Director of IPG Health in APAC.…
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Awards News
2025 Cannes Lions Grand Prix case films now in one YouTube playlist by MullenLowe Treyna’s Roman Olivarez
CANNES, FRANCE – The 2025 Cannes Lions International Festival of Creativity may have wrapped up, but the impact of its…
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Brand & Business
Filipino flavor on tap: Jade’s Temple Brewery’s first home, Kauri Taproom, opens with craft and culture
MANILA, PHILIPPINES – It might’ve been a rainy Saturday night, but that didn’t stop Jade’s Temple Brewery from welcoming guests…
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adobo SheCreative
From visibility to voice: adobo SheCreative Network’s pride session sparks conversation on having inclusive safe spaces in the creative industry
MANILA, PHILIPPINES – In celebration of all the colors of the rainbow, adobo Magazine and the adobo SheCreative Network hosted…
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Awards News
Cannes Bronze Lion winner Dentsu Creative Taiwan sparks national conversation with ‘Unfreeze My Rights’
CANNES, FRANCE – While many countries around the world have either lenient or no restrictions when it comes to the…
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