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Featured
Rakuten Viber Sales Director for Advertising – APAC Karla Banua shares how storytelling and collaboration build the foundation of partnerships with brands
MANILA, PHILIPPINES – It’s a privilege to grow in your professional field for decades, and a riveting challenge to keep…
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Featured
Viber CRO Cristina Constandache on easing the customer journey, super apps, and her tech experience from then to now
MANILA, PHILIPPINES – “When I first stepped into tech, it felt a lot like surfing a tide. You can’t control…
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Featured
More than words: Viber Senior Director in APAC David Tse highlights the importance of great conversations in leadership, dating, and managing a business
SINGAPORE – Growing up during the dawn of the interconnectivity, I had been attached to technology since I first owned…
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Events
Senator Loren Legarda credits Dr. Jose Rizal in her keynote speech at the opening of the 77th Frankfurt Book Fair
FRANKFURT, GERMANY – “Imagine growing up being told that your national hero — the one who sparked the liberation of…
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Featured
Reflections on the road: AIA CMO Melissa Henson shares lessons she learned in her second year at the helm
MANILA, PHILIPPINES – “As a CMO, I don’t just wear the brand hat — I [also] wear the customer hat.…
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Featured
A match made in heaven: WPP’s Open House perfectly displays human-AI harmony and creativity
MANILA, PHILIPPINES – “We’re not just adopting AI; we’re redefining the agency model. Clients today demand agencies that are not…
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Events
Mondelēz International and adobo Talks discuss responsible marketing practices at Philippine Responsible Marketing Principles event
MANILA, PHILIPPINES – With millions of brands advertising their products to consumers on a daily basis, it is important to…
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Awards News
Celebrating the Year of Creative Sustainability: adobo Magazine wins Award of Excellence and Top Award at the 21st Philippine Quill Awards
MANILA, PHILIPPINES – True to its mantra of being the “word on creativity,” adobo Magazine has bagged the Quill Award…
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Featured
Beyond the bottle: Coca-Cola TM Category Head Teejae Sonza on marketing as a form of service that creates meaningful human connection
MANILA, PHILIPPINES – Sometimes, the road we choose to walk on takes us down unexpected twists and turns, leading to…
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Featured
What’s on the front matters: A quick guide to front-of-pack labels (and why you should care)
MANILA, PHILIPPINES – When you’re in the grocery store, how do you decide which food to grab? Maybe you’re checking…
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Featured
Wanta Fanta invites Gen Z to indulge their wants
MANILA, PHILIPPINES – Today’s Gen Z is truly remarkable and awe-inspiring. Driven by their desires and aspirations, they seek experiences…
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Featured
Reliable and safe travels take center stage in Cebu Pacific’s “We Fly for Every Juan” campaign
MANILA, PHILIPPINES – One of the best ways to enjoy life and broaden your horizons is by traveling. Locating local…
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Featured
Coke Studio through the seasons: On culture, collaboration, and innovation through music and experience
MANILA, PHILIPPINES — Coke Studio Philippines has reshaped the Filipino music scene by bridging genres, artists, and fandoms—creating a platform…
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