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Featured
Reliable and safe travels take center stage in Cebu Pacific’s “We Fly for Every Juan” campaign
MANILA, PHILIPPINES – One of the best ways to enjoy life and broaden your horizons is by traveling. Locating local…
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Featured
Coke Studio through the seasons: On culture, collaboration, and innovation through music and experience
MANILA, PHILIPPINES — Coke Studio Philippines has reshaped the Filipino music scene by bridging genres, artists, and fandoms—creating a platform…
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Featured
The maker of hitmakers: FlipMusic on how they produce then and today’s trending tracks and musical hits
MANILA, PHILIPPINES — It’s 2012. I’m a sophomore in college. And every student along the University Belt, including myself, is…
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Featured
Why tourists should consider the Philippines as their next 2025 destination, according to Cebu Pacific’s ‘Fly to Happy! Fly to the Philippines’ campaign
MANILA, PHILIPPINES — With all the troubles that we have gone through last year, it’s understandable why stress and loneliness…
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Featured
Philippine Airlines’ new Christmas film Sorpresa proves dreams do come true
MANILA, PHILIPPINES – Christmas is a time for gift-giving, and making dreams and wishes come true for yourself and your…
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Featured
Dentsu Creative Manila challenges creative status quo with innovative solutions
MANILA, PHILIPPINES — The true mark of creativity is adaptability — the ability to adjust and thrive in the face…
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Featured
Dentsu Creative Philippines on bagging three JFC brands: Lessons and inspiration in retrospect
MANILA, PHILIPPINES – The Jollibee Foods Corporation (JFC) is known and loved by Filipinos all over the world, and it…
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Featured
How AIA’s rebrand sends a stronger message for Filipinos to lead meaningful journeys and build healthier, longer, better lives, according to CMO Melissa Henson
MANILA, PHILIPPINES — Making life insurance synonymous with living a better, healthier lifestyle is how AIA Philippines hopes to make…
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Featured
Coca-Cola VP Sam Way talks about the company’s embrace of tech and AI
SINGAPORE — Coca-Cola is a globally loved brand, and the company has offered us the great flavors of the classic…
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Insight
The curse and cure of creativity: How toys are becoming the modern artists’ escape and inspiration from anxiety at work
MANILA, PHILIPPINES — Art and creativity are the most appreciated yet misunderstood fields of profession in the modern world. Most…
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Insight
The secret to happiness: What we can learn from millennials and Gen Zers on self-care, work-life balance, and living a soft life
MANILA, PHILIPPINES — It’s 6 p.m. on a weekday. You say goodnight to your colleagues online, turn off your laptop,…
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Remarkable Marketers
How human centricity and empathy can catapult brands, according to PepsiCo Marketing Director Ray Pine
MANILA, PHILIPPINES — “Great campaigns will come later; great products will come later. But what’s important is that every single…
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Events
adobo SheCreative Conference 2024: Unilever PR and Influencer Lead Lui Castañeda highlights the importance of representation and authenticity in advertising
MANILA, PHILIPPINES — “It felt like a love letter to the community — a way to promote self-affirmation and representation…
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