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Uncategorized
adobo Talks Podcast: For Badong Abesamis, GIGIL’s secret sauce is simply hard work, product truth, and human insight
MANILA, PHILIPPINES – In the Philippines, sometimes a campaign goes so viral that it makes netizens ask in amusement or…
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adoboPicks
adoboPicks Year in Review: Campaigns that proved human connections still win in 2025
MANILA, PHILIPPINES – In 2025, creativity proved once again that its greatest power lies not in spectacle, but in connection.…
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Adobo Talks
adoboTalks Podcast: How curiosity, compassion and passion to learn shaped Katrina Encanto’s global path in Advertising
MANILA, PHILIPPINES – Creativity is indeed no longer confined by geography. Few embody this truth as vividly as former 180…
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Featured
Decoding the next decade: WPP Media’s ‘Now and Next’ Summit delivers roadmap for the future of media
MANILA, PHILIPPINES – The media landscape is perpetually in motion, but WPP Media is setting the compass for the industry’s…
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Brand & Business
GRWM Cosmetics unveils grand pop-up store in the south for the ultimate holiday shopping experience
MANILA, PHILIPPINES – Get Ready With Me Cosmetics, the local Filipino beauty brand built on inclusivity, is thrilled to announce…
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Events
Collaboration, innovation, and community take center stage at the Philippine SME Business Expo and Conference 2025
MANILA, PHILIPPINES – The 17th Philippine SME Business Expo and Conference (PHILSME) – Entrepreneur and Franchise Edition successfully concluded its…
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Awards News
GrabAds Trailblazer Awards 2025 honors brands, agencies redefining the future of marketing in the Philippines
MANILA, PHILIPPINES – GrabAds, Southeast Asia’s growth marketing solutions, recently held the first-ever Trailblazer Awards Philippines 2025 on Wednesday, November…
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Campaign Spotlight
Kween Sans & Kweemojis: How Canva Pro, GIGIL transform Kween Yasmin into the ultimate ‘All-Purpose’ marketing tool
MANILA, PHILIPPINES – If you’re reading this, chances are you’ve used a font today. But have you ever used a…
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Featured
Louise Pearce of MINT College to represent Manila in Global All-Star Program after Portfolio Night win
MANILA, PHILIPPINES – For aspiring creatives everywhere, few honors are as coveted as the title of All Star at Portfolio…
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Featured
Portfolio Night Manila 2025 ignites creativity, showcases the Philippines’ next wave of creative talents; MINT College’s Louise Pearce bags this year’s Manila All-Star title
MANILA, PHILIPPINES – The Ayala Museum in Makati City came alive with an electric atmosphere of creativity and ambition as…
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adoboPicks
adoboPicks November 2025: Global holiday campaigns redefine connection, culture, and the new language of joy
MANILA, PHILIPPINES – November 2025 served as the official creative starting gun for the holiday season, delivering a diverse, global…
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adobo SheCreative
BBDO Guerrero’s Irish Bautista named among 2025 Next Creative Leaders by The One Club for Creativity and The 3% Movement
MANILA, PHILIPPINES – BBDO Guerrero Associate Creative Director Irish Bautista has been named one of the 2025 Next Creative Leaders…
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Campaign Spotlight
A Decade of Joy and Jingles: Shopee’s 10th Christmas brings together Vice Ganda, Kim Chiu, and Jose Mari Chan
MANILA, PHILIPPINES – The official countdown to the holiday season has been kicked into high gear! Shopee, the leading e-commerce…
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