After a number of years with McCann Erickson, ACS Manufacturing Corporation moves laundry-detergent brand Pride to Publicis JimenezBasic. Its new agency prevailed after a three-way pitch with O&M and Harrison.
Pride is the third brand ACS has pitched in 2009. BBDO Guerrero/Proximity Phils. was awarded Unique toothpaste earlier this quarter.
Still being pitched is Starwax floorwax.
ACS manufactures household, hygiene and personal care consumer products. Its other lines include laundry and housekeeping, as well as Prokrete Concrete Admixtures.
In a statement, a McCann spokesperson wrote, "For over two decades, ACS Manufacturing has been a valuable client of McCann Erickson. The success that Pride Washing Machine Detergent has achieved since we launched it for ACS 24 years ago, is a testament to a fruitful partnership—one that will always be a significant milestone in McCann’s history as the premier brand building agency in the country.
We thank ACS for entrusting [their] business to McCann through the years, and we respect [their] decision to pursue [their] future plans in partnership with other agencies.”
