Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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WPP rewires its creative network under ‘Elevate 28’ strategy plan: Ogilvy, VML, AKQA unified under WPP Creative
WPP has unveiled “Elevate28,” a multi-year strategy designed to simplify its structure, restore growth, and position itself as what Chief…
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Jollibee breaks into Global Top 5 Strongest Restaurant Brands
MANILA, PHILIPPINES — Jollibee, the flagship brand of the Jollibee Group, has been ranked the fifth-strongest restaurant brand worldwide in the…
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Jollibee brings joy to daily commutes with glowed up Yumburger launch
MANILA, PHILIPPINES — Thousands of commuters at major transport hubs and shopping centers across the Philippines were met with an unexpected…
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GCash integrates PSAHelpline Mini App to simplify civil registry requests for Filipinos
MANILA, PHILIPPINES – The Philippine Statistics Authority (PSA), Pilipinas Teleserv, and GCash joined forces to launch the PSAHelpline Mini App,…
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Talented expands its Grid with AI-native growth agency mktgstack
INDIA – Talented, the independent creative agency behind a growing ‘Grid’ of specialised marketing agencies, today announced the launch of…
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WPP, Adobe deepen global alliance to accelerate AI-driven marketing transformation
GLOBAL – WPP and Adobe are delivering integrated solutions that enable brands to access agentic AI workflows and customer experience…
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Agora, FPT partner to accelerate AI adoption in Southeast Asia’s financial sector
MANILA, PHILIPPINES – Agora, a global leader in real-time engagement and conversational AI technologies, and FPT today announced a strategic partnership…
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Palawan Group appoints Havas Ortega as Media AOR to power data-led marketing, scalable Growth
MANILA, PHILIPPINES — The Palawan Group of Companies one of the Philippines’ leading financial services providers and the force behind…
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Groth by Tonic Worldwide aims to turn marketing data into actionable intelligence
MUMBAI, INDIA – Tonic Worldwide today announced the launch of Groth, a full-funnel marketing intelligence platform engineered to solve the single…
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PHD expands regional role with Menarini Asia-Pacific media consolidation
SINGAPORE – Omnicom Media (OM) agency, PHD, has consolidated Menarini Asia-Pacific’s (Menarini) media mandate in the region, following a competitive…
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Multiply.co lands first international network client in Together Group
GLOBAL – Multiply.co, an AI-powered Creative Operating System purpose-built for creative agencies to more effectively and efficiently do creative work…
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Del Monte Kitchenomics Centennial Edition responds to modern kitchen realities
MANILA, PHILIPPINES – Cooking has changed, and Del Monte Kitchenomics understands exactly how. Between packed schedules, school runs, rising grocery…
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Coca-Cola expands Tapon to Ipon through nationwide LGU partnerships
MANILA, PHILIPPINES – Coca-Cola Europacific Aboitiz Philippines (CCEAP) has inked a partnership with the Union of Local Authorities of the…
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