SALT LAKE CITY, USA — Ahead of the 2025 Sundance Film Festival, Adobe announced a variety of new innovations and initiatives designed to empower filmmakers at all levels – from student to industry veteran. Adobe also announced an additional $5M investment in the Adobe Film & TV Fund to support underrepresented creators and filmmakers in finding career opportunities on-screen and behind the camera. In light of the recent wildfires, The Adobe Foundation is supporting the Los Angeles creative communities impacted by with a $1 million charitable grant.
Adobe Premiere Pro, After Effects, and Frame.io have rolled out innovations that streamline workflows and address common pain points for frequent users of the software:
- Premiere Pro’s Media Intelligence & Search Panel (Beta): No more endless searching for clips! This AI-powered tool allows editors to quickly locate specific footage by identifying objects, locations, camera angles, and metadata. Simply type your query, and the Search Panel does the rest.
- Caption Translation: Premiere Pro now offers AI-driven, multilingual captions in 17 languages, allowing filmmakers to effortlessly reach global audiences without added costs or delays.
- After Effects’ Upgrades: Improved caching accelerates playback of entire compositions, while enhanced HDR support ensures vivid, precise motion designs.
- Frame.io’s Camera to Cloud Expansion: Canon EOS C80 and EOS C400 cameras now integrate seamlessly with Frame.io, enabling automatic uploads and real-time collaboration from set to post-production.
“We’re passionate about empowering filmmakers to tell their stories and realize their creative vision,” said
Ashley Still, Senior Vice President and General Manager, Adobe Creative Cloud. “These innovations will bring time savings and career support so they can focus on inspiring and captivating audiences
worldwide.”
Adobe’s creative tools are fundamental to the work of Sundance filmmakers. According to the annual Sundance Institute survey, nearly 85% of 2025’s entrants relied on Adobe Creative Cloud applications – including Premiere Pro, Frame.io, After Effects, Photoshop and the Substance 3D Collection – to bring their stories to life. Premiere Pro was yet again the most popular video editing software, used by over half (60%) year’s films. Opus, By Design, Train Dreams, Bunnylovr, The Alabama Solution, Bucks County, USA, The Legend of Ochi and Perfect Neighbor are just a few of the narrative features, documentaries and episodic series set to debut at the 2025 Sundance Film Festival that were cut on Premiere Pro.
Adobe and the Adobe Foundation announced its expansion of the Adobe Film & TV Fund, committing an
additional $5M in 2025 along with research and product to support new opportunities in career
advancement through fellowships, funding and in-kind donations. Group Effort Initiative (GEI) is also
joining the Adobe Film & TV Fund, offering mentorship, training and career programs for the next
generation of editors, marketers and creatives.