BBDO Guerrero Ortega, one of the region’s leading creative agencies, is renaming itself as BBDO Guerrero. The change, which is effective immediately, comes into effect three years after co-founder Jos Ortega left the agency to pursue other opportunities.
Commenting on the move, BBDO Guerrero’s Chairman and Chief Creative Officer, David Guerrero, said: “2008 is an important milestone as we will be celebrating our tenth anniversary. So it seemed like the right time to update our agency name. Jos and I remain good friends and continue to share a common vision of improving the standing of the Philippines in the global advertising industry.”
Chris Thomas, BBDO Asia Pacific chairman and chief executive officer, noted, "BBDO Guerrero Ortega has become one of the most recognizable and respected agency names in the region during the past ten years, and that has been in large part due to the creative leadership of David Guerrero. With Jos no longer involved in the agency, the change of name to BBDO Guerrero aptly reflects the agency’s focus on The Work and the strength of its creative reputation. BBDO Guerrero is a jewel in the crown of BBDO, not just in Asia Pacific, but worldwide."
BBDO Guerrero was established in 1998 and has continued to go from strength to strength in recent years. In the last 12 months the Agency has won many industry accolades including Philippine Ad Congress Agency of The Year, Campaign Brief Asia Philippines Agency of the Year for the third year in a row, Top 10 Agency in The Work 07 and was short listed by MEDIA as one of the top four Agencies in Asia Pacific in last year’s Asia Pacific Agency of the Year awards.
