Brand & BusinessPress Release

Dairy Queen’s Ultimate Ube collection debuts with 7 new treats

MANILA, PHILIPPINES — Among the many food items in Filipino cuisine that have come to represent Philippine culture, few can match the rich taste and equally rich color of ube. Imagine combining that distinctive richness with the beloved classic of soft serve ice cream. This delightful fusion has inspired DQ’s latest “Blizzard of the Month” offering — the Ultimate Ube collection. This special collection features seven unique treats, available for a limited time only.

Enjoy the irresistible combo of ube and cheese with the new Ube Cheesecake Blizzard, made with DQ’s signature soft serve mixed with real ube and bite-sized bits of cheesecake, then topped with a ball of ube.

Walk on cloud nine with the new Ube Fluff Blizzard, made with real ube and bits of soft and chewy mini marshmallows mixed into DQ’s signature soft serve, which is then topped with a ball of ube and more mini marshmallows.

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Rounding off the new Blizzard flavors is the new Ube Crunch Blizzard, made with real ube and crushed graham crackers mixed into DQ’s signature soft serve, which is then topped with a graham cracker and a ball of ube for a satisfying crunch with each bite.

Sweet dreams are made of these: luscious ube topping between layers of DQ’s signature soft serve, then topped with cookie crunch and a ball of ube. Wait, that’s the new Purple Dream Parfait for those who want something simpler but equally satisfying.

Looking for a thirst quencher to cool down with? Look no further than the new Ube Classic Milk Shake, a creamy concoction made with DQ’s signature soft serve blended with milk and real ube and then topped with whipped cream. It’s the perfect cure for a hot afternoon.

Suppose you want your ice cream cake all to yourself. In that case, you should go for the new Purple Cloud Tin Cake, made with DQ’s signature soft serve mixed with real ube, all resting on a cake crunch base / crushed Oreo base, which is then topped with white and purple frosting and a generous sprinkling of soft and chewy mini marshmallows!

Finally, there’s the new Purple Fudge Cheesecake, made with DQ’s signature cake crunch center, crushed Oreo base, and signature soft serve mixed with real ube and cheesecake bits. It is then finished with delectable purple frosting and garnished with ube topping and even more cheesecake bits!

The Ultimate Ube Blizzards are available in Mini, Regular, Medium, and Large, starting at PHP99. The Ube Classic Milk Shake is available in 12 oz and 16 oz servings starting at PHP169, while the Purple Dream Parfait is priced at PHP169. Meanwhile, the new Purple Cloud Tin Cake is priced at PHP439, while the Purple Fudge Cheesecake, available in 6-inch and 8-inch variants, starts at PHP749.

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