The long arm of The Law Firm has finally reached Singapore.
TNBT South East Asia Pte. Ltd., a regional communications agency established in Singapore, formed an unconventional partnership of creative exchange with the London-based global nodal network founded by Andy Law. It is the first and only agency in Singapore to be part of this indie network.
For the Law Firm Group, tying up with TNBT means expanding their footprint in Asia, specifically, Southeast Asia. Currently, The Law Firm Group only has affiliate offices in Tokyo, Taipei and Manila (in the form of ASPAC-Law). Partnering up with TNBT gives it an instant presence in key markets in Southeast Asia, namely, Singapore, Malaysia, Brunei, and Indonesia. On the other hand, for TNBT, the tie-up means having access to key markets around the world. The tie-up essentially empowers TNBT to handle any local client who wants to expand globally.
According to the CEO of TNBT, Palani Pillai, “Anytime you have the chance to partner up with one of the most respected creative minds in the advertising and communications world, you grab that opportunity…Aligning with The Law Firm Group opens up global opportunities for us. With more than 20 offices in six continents, The Law Firm Group provides TNBT access to some of the most creative minds in the world. This is the beginning of a new era for TNBT. We are excited to get the ball rolling.”
The Law Firm’s Chairman Andy Law added, “There is no doubt in my mind that in the global economy today, one region stands out among the rest—Asia. Indeed, it would seem that all the action is happening in this part of the world…We see Asia, particularly Southeast Asia as a vital hub in the expansion of the The Law Firm Group. And who can be a better partner in Southeast Asia than TNBT—the only homegrown regional marketing communications network. Needless to say, we are thrilled to be partnering up with TNBT.” With this partnership, local businesses can now utilize a global nodal network that offers the creative breadth and strategic insights of award-winning creatives from its network of over 80 countries.
Interestingly, the alliance gives the Law Firm two offices in Manila. It already has ASPAC-Law, run by Miguel Ramos. With TNBT, it gains CRUSH Philippines, managed by Marco Nieto. The potential overlap does not worry either Law or Pallani, as Aspac-Law’s expertise is in Digital while CRUSH is being groomed for mainstream work.
