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The Sandbox partners with Havas Play to develop new experiences in the metaverse

PARIS, FRANCE — The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, has announced a strategic partnership with Havas Play, a Havas Group agency connecting brands to communities, passions, and purpose, in order to develop metaverse meaningful brand experiences. The new partnership will allow Havas Play clients to engage their communities in immersive decentralized entertainment experiences.

Havas Play will work closely with The Sandbox to strengthen its ability to help brands optimize their relevance within Web3 culture by creating engaging interactive experiences and activating their fans and customers. This creative transformation will put Havas Play at the forefront of a new era of digital engagement centered around Web3.

“We’re delighted to partner with this metaverse pioneer to add another dimension to our Web3 offering and help some of the world’s most ambitious brands explore limitless opportunities in the most meaningful ways as they take their first steps into the metaverse,” said Stéphane Guerry, President and CEO of Havas Play.


The partnership will include a new training program to upskill hundreds of Havas Play creatives and technologists on how to create custom brand experiences in The Sandbox, and how to use VoxEdit and GameMaker tools for building digital assets and experiences in The Sandbox. This new metaverse program will consist of three separate tracks for executives, creative practitioners, media experts, and strategists.

The partnership will allow Havas Play to empower its client brands and communities through immersive interactive experiences, increasing engagement among their fans and followers through gamification mechanics, which are generally not available with traditional social media.

“Havas Play is in a unique position to help major brands be relevant in the new entertainment culture at the crossroads of gaming, the creator economy, and true digital ownership,” said Mathieu Cervety, Ecosystem Partnerships Director of The Sandbox. “This partnership is a great chance for brands to build their Web3 community and bring engagement like never before.”

The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. With over 360,000 unique players spending 80 minutes a day on average during their 10-week Alpha Season 3, which finished in November, The Sandbox has a strong track record of massively engaging users across the globe.

Over 400 partners have joined The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, Cut the Rope, Tony Hawk, Gucci Vault, The Walking Dead, Invincible, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, SM Entertainment, The Smurfs, Care Bears, and Atari, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.

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