gaming
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Esports and Gaming
Tencent Esports brings competition technology to the 20th Asian Games
Esports will return as an official medal event for the second time at the 20th Asian Games, with its largest…
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Esports and Gaming
Video games did not pull the trigger
I remember the first time I was told a video game could make someone dangerous. It was the late 90s.…
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Campaign Spotlight
Camp IRL: Dentsu Creative Hong Kong and High Peak take Fortnite campers offline
HONG KONG – In a bold move that flips gaming frustration into brand celebration, Dentsu Creative Hong Kong has launched CAMP…
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Insight & Intelligence
Adjust Report: APAC powers global gaming app growth amid shifting trends
SINGAPORE – Leading measurement and analytics company Adjust released its annual Gaming App Insights 2025 report, revealing APAC’s role as…
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Insight & Intelligence
Dentsu India and IWMBuzz Media present a picture of India’s gaming ecosystem with new report
MUMBAI, INDIA — Dentsu India, in collaboration with IWMBuzz Media, has unveiled the “India Gaming Report,” a comprehensive analysis of…
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Brand & Business
Ampverse Group launches next-gen marketing agency Ampverse Pulse
MANILA, PHILIPPINES – The Ampverse Group, a leader in the gaming and entertainment ecosystem, announces the launch of Ampverse Pulse, its…
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Campaign Spotlight
Vivo and Africa Creative project highlights dangers of online gaming for children
SAO PAULO, BRAZIL — As children and young people are increasingly immersed in interactive worlds, especially in the online gaming…
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Insight & Intelligence
Gamer study sets the record straight on what Gen Z thinks of advertising, brands and influencers
NEW JERSEY, USA — The “ZBD Gen Z Gamer Study,” based on a survey of over 2,000 Gen Z gamers in…
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Entertainment
Joey and Rey Tiempo launch Keri Kita podcast to bridge gap between gamer parents and non-gamer parenthood
MANILA, PHILIPPINES — Hardcore gamer parents and creative professionals Joey and Rey Tiempo grew up playing video games. Naturally, they…
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Campaign Spotlight
Over 19,000 gamers worldwide call for vegetable equality in Knorr’s ModTheVeg movement
MANILA, PHILIPPINES — Knorr‘s #ModTheVeg Movement has taken the gaming world by storm, aiming to level up veggies in video…
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adobo Exclusive
Gaming, Music, and Entertainment Jury President Joey David-Tiempo on setting excellence in inaugural Gaming Spikes
SINGAPORE — This year’s Spikes Asia Festival of Creativity introduces Gaming as one of its categories and at its helm is…
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Brand & Business
Stagwell adds Philippines-based gaming and brand experience agency Octopus&Whale to a global affiliate program
MANILA, PHILIPPINES — Stagwell, the challenger network built to transform marketing, has added Octopus&Whale, a Philippines-based game and experience design…
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Campaign Spotlight
Saatchi & Saatchi brings Oreo and Pac-man to the top of their game
DÜSSELDORF, GERMANY — In a campaign set to excite consumers just like the legendary arcades did in the ’80s and…
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