GLOBAL- LAS VEGAS, USA, JANUARY 2011 – The Consumer Electronics (CES) show in Las Vegas last week went gaga over the appearing of highly influential artist Lady Gaga at Polaroid’s launch of the new Grey Label line. Lady Gaga has been the creative director of Polaroid for a year now, helping the company establish a new sense of fashion, technology and photography.
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Polaroid, best known for being the original instant camera, introduced the new GL30 Instant Digital Camera with built-in printer that takes, prints and digitally saves pictures, GL10 Instant Mobile printer that enables people to print pictures directly from their mobile phones for only 40 seconds and Lady Gaga’s GL20 picture-taking camera sunglasses with a built-in camera and dual LCDs.
These three new gadgets are all part of the comeback plan of Polaroid–coming up with products that appeal to the present generation, incorporating the trademark features that made the brand famous.
In the celebration of Polaroid’s 75 years of existence in history in 2013, the company is also going to display an exhibit in the MIT Museum, including the extraordinary stories of the people behind the gadgets developed by Polaroid throughout the years. Among the images will be that of Lady Gaga, taken with the 20×24 inch view camera.
Polaroid is developing the cameras to allow the people for instant sharing of pictures from the popular networking sites Twitter and Facebook.
