PERU – Fértil, a production company specialized in the development of audiovisual content with emphasis on craft, consolidated its growth, having closed 2022 with an important regional expansion, strengthening its presence in Central America with the development of productions for Imperial, the top beer brand and emblem in Costa Rica.
Throughout last year, Fértil continued working and consolidating relationships with major agencies such as VMLY&R, Zavalita, McCann, Circus Grey, Wunderman Phantasia, Garnier DDB and TBWA, carrying out projects for Cerveza Cristal, UPC, Latina, Unesco, BBVA, Nestlé, BCP, Interbank, Imperial, Rimac, Movistar, Redondos and Walon, among other prominent local and international brands. It has also worked with Anomaly New York -Adweek 2022 US Agency of the Year for Tequila Don Julio.
“We had a very good year where expanding our business in the region and globally were the most relevant milestones, with the support of great agencies and clients. It has also been a stage in which we have added talent and we are happy with the strength of the team, vital in our processes where we seek to take the projects to the maximum possible craft. Recently joining our team, Giuliana García, executive producer, is undoubtedly a very important driving force that provides a broad and professional vision of the entire world-class gear of Fértil processes,” shared Matías Mendelevich, CEO and Founding Partner of Fértil.
“Right now when they ask us why we call ourselves Fértil, “fertile,” we answer with the almost literal meaning ‘ground ready to produce fruit,’ we feel very identified with the young talent ‘fertile talent’ and we have been consistent with that and that’s how we are recognized in the market. This is the case of Santi Chávez, director and partner, and Franco Finocchiaro, who with their work represent a new generation of directors who are committed to doing brilliant work using innovative visual and narrative resources. ‘In craft we trust’ is a statement about our identity that adds value to our productions, adding creative value and also as a tool capable of offering real commercial value to our clients,” commented Tarek Pérez, Executive Producer and Founding Partner of Fértil.
For 2023, the commitment of the production company is to continue expanding the international business operations to strengthen relationships with clients in the United States, Costa Rica and Mexico and continue working from Perú to the world.