Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Here’s how Belo Medical Group CEO Gina Lorenzana reframes creativity as a system for trust, innovation, and business growth
Creativity is no longer confined to campaigns or communications. It lives in decisions, in systems, and in experiences. And in…
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adobo SheCreative Conference: Cebu Pacific’s Candice Iyog inspires wanderlust while reaffirming the airline’s responsibility to Filipinos on its 30th anniversary
On March 24, the adobo SheCreative Network kicked off its first conference for the year, “The Future Is Creative: Designing…
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Globe’s GoGIVE turns everyday data into nationwide social good
MANILA, PHILIPPINES – Globe highlighted the expanding impact of GoGIVE at the latest installment of The Blueprint by Globe, the…
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INVNT, LinkedIn launch immersive AI Skills Sprint to transform hiring in Sydney
SYDNEY, AUSTRALIA – The innovation-led global brand storytelling agency, INVNT partnered with LinkedIn to deliver a four-day immersive B2B activation…
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Smart, D One strengthen digital livelihoods for Filipino entrepreneurs
MANILA, PHILIPPINES – Mobile services provider Smart Communications, Inc. (Smart) continues to strengthen its partnership with D One Legacy PH…
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Stratworks accelerates into 2026 with major client wins and industry recognition
MANILA, PHILIPPINES – Leading reputation management agency Stratworks marks the first quarter of 2026 with a surge of new client…
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Garnier Philippines teams up with Dogshow Divas for a wild skincare game show
MANILA, PHILIPPINES – Forget your usual boring beauty tutorials! Garnier Philippines is officially entering its “Main Character” era in the comedy…
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PICKUP COFFEE marks 4 years with 500 stores and expansion plans
MANILA, PHILIPPINES — PICKUP COFFEE celebrates four years of redefining everyday coffee experiences in the Philippines, now with more than…
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Globe marks 20 years of Art in the Park with immersive creative experiences
MANILA, PHILIPPINES – Globe Telecom joined the celebration of Art in the Park’s 20th anniversary, reinforcing its commitment to nation-building…
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Unilever taps SAMY for global influencer strategy rollout
LONDON, UK – Unilever has appointed SAMY, the global social-first agency, to fully develop and activate a global influencer strategy…
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ABS-CBN enters India with Amazon MX Player streaming deal
MANILA, PHILIPPINES – ABS-CBN, the Philippines’ leading media and entertainment company, has secured its first syndication agreement in India through…
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Women leading with purpose drive growth and culture at Jollibee Group
MANILA, PHILIPPINES – In the Jollibee Group, leadership is not defined by titles alone. It is shaped by journeys of…
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How evolving media consumption is rewriting the FMCG playbooks in PH
The Philippine media landscape is no longer TV-dominant. It is fluid, fragmented, and fiercely competitive, and for Fast-Moving Consumer Goods…
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