Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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PEDIGREE Dentastix Campaign takes dog oral care and makes it unmissable
Titled Good Dogs Have Bad Mouth, the work is built on a simple, powerful idea: making the problem of dog…
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Havas pharma agency Bastion Brands begins planned leadership succession
Havas Group ANZ has announced a planned leadership transition at health communications agency, Bastion Brands, which was founded in 2012…
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50 years of thinking different: Apple celebrates half a century of innovation
When it comes to consistency, Apple always nails it. From delivering shows that become your favorites and helping you discover…
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Maya taps SPARK! Philippines to support women micro-entrepreneurs
Maya is working with SPARK! Philippines (Samahan ng mga Pilipina para sa Reporma at Kaunlaran Inc.), a non-profit organization advancing…
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Regional sari-sari growth outpace Metro Manila in 2025, Packworks study reveals
Growth in the Philippine micro-retail sector is seeing a significant shift toward the provinces, with regional hubs now outpacing Metro…
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Google’s Geia Lopez articulates how YouTube and human creativity reshapes Southeast Asian culture
As Head of Creative and Creator Partnerships at Google Southeast Asia, Geia Lopez has spent her career watching how platforms…
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Making space for summer, even on a full schedule
MANILA, PHILIPPINES – Summer doesn’t always come with time off. For many, it looks like regular workdays, back-to-back tasks, and…
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Polarity Wellness Club opens at The Podium: A new benchmark for integrated health and wellness in PHL
MANILA, PHILIPPINES – The pursuit of fitness is no longer just about achieving a great physique. Today, true wellness demands…
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Omnicom Media tops APAC in RECMA report, leads Global Media Rankings
SINGAPORE — In the latest edition of the Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry),…
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Project Duo ranks 4th among Philippines’ Best Workplaces 2026, eyes stronger partnerships
MANILA, PHILIPPINES — Project Duo Integrated Communications has been recognized once again as one of the top companies in the country,…
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Hartz marks 100 Years with pet adoption and fostering initiatives
USA – From the bottom of their heart, Hartz thanks the pet community for 100 years of wagging tails, 100…
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How a ‘challenger mindset’ keeps a legacy agency like TREYNA relevant after nearly five decades
MANILA, PHILIPPINES — Longevity in advertising is rare. Relevance over time is even rarer. As TREYNA Group rolls out its latest…
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When technology becomes a lifeline for millions of Filipinos, getting it right matters
MANILA, PHILIPPINES – For decades, technology has quietly reshaped the way society functions, bringing healthcare to remote communities, keeping education…
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