Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Jollibee achieves PH’s first LEED-certified quick service restaurant
Jollibee Philippines is stepping up its sustainability efforts by embedding energy and water efficient technologies across its store network, highlighted…
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Vero expands Southeast Asia footprint with majority stake in Mad Hat Asia
Vero, a Southeast Asia-based independent communications consultancy, has welcomed award-winning creative communications agency Mad Hat Asia into its regional network.…
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BBH opens sixth year of Barn to support emerging creative talent
BBH London is reinforcing its commitment to helping junior talent enter the ad industry as it opens applications for the…
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New partnership between UniLED, AdMOTO advances accountability in mobile advertising
UniLED Software and AdMOTO have joined forces to set a new standard for transparency, accountability and performance in mobile digital…
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Quezon City rebuilds trust and the local economy, one business permit at a time
Securing a business permit in the Philippines has been synonymous with long lines, opaque processes, and an overreliance on intermediaries.…
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Rethinking retail: How SM Supermalls adapts to shifting consumer habits and evolving public spaces
Malls have long been a fixture of urban life – a place for errands, shared meals, and unhurried weekends. But…
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Australian independent agency Social Garden becomes The Garden
Social Garden, one of Australia’s leading independent marketing agencies, today announced it has rebranded to The Garden, a bold evolution…
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PLDT, Smart advance inclusive cyber safety education for blind learners
In a classroom at the Philippine National School for the Blind (PNSB), lessons recently extended beyond traditional subjects to address…
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Adobe launches Brand Intelligence to power AI-driven content supply chains
Adobe has unveiled a major evolution of its GenStudio platform, introducing Adobe Brand Intelligence and expanding its content supply chain…
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EY GDS Philippines advances skills-first approach to workforce development
As industries undergo rapid transformation driven by artificial intelligence (AI), traditional markers of talent—degrees, job titles, and tenure—are giving way…
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SAMY wins Radox social remit with creator-led vision
Radox, the UK’s much-loved bath and shower brand, has appointed global social-first agency SAMY as its new retained social agency…
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Globe taps Grab’s driver network for real-time connectivity insights
Globe Telecom has partnered with Grab to enhance network optimization by harnessing real-world data gathered from everyday mobility across Metro…
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How GCash is helping restaurants serve seamless experiences
The local food scene has never been more dynamic. As new concepts emerge and diners seek ever-evolving experiences, restaurateurs are…
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