Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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WPP and TikTok team up to unleash creative power with symphony AI integration into WPP Open
LONDON, UK – WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate Symphony,…
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Cannes Lions 2025: Adobe unites creativity, marketing and AI to accelerate customer experience orchestration
SINGAPORE – Today at Cannes Lions, Adobe (Nasdaq:ADBE) unveiled a groundbreaking suite of product innovations that power Customer Experience Orchestration (CXO)—fusing…
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Meet the New UltraSuperNew: Delivering Japanese creativity for global brands
TOKYO, JAPAN – In tandem with the opening of its new Tokyo office, independent creative agency UltraSuperNew has unveiled a new…
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DMAP GMM highlights how generative AI is transforming marketing and business
MANILA, PHILIPPINES – The Digital Marketing Association of the Philippines (DMAP) recently gathered a full house of industry professionals at…
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Flash Express and GCash launch Scan on Delivery for seamless, hassle–free delivery payments
MANILA, PHILIPPINES – To digitize payments and disbursements in the logistics space, Flash Express, one of the country’s fastest-growing logistics providers;…
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IT’S A VIBE: Jollibee kicks off Coffee Blends pop-up with surprise event featuring Atasha Muhlach
MANILA, PHILIPPINES – Jollibee is bringing coffee joy to fans across the country with its exciting Jollibee Coffee Blends Pop-up. The…
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The leaders we call dad: Stories from the heart of Mang Inasal
MANILA, PHILIPPINES – At Mang Inasal, leadership goes beyond business results. It’s about showing up with purpose, leading with empathy, and…
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San Juan City Council passes Right to Care Ordinance, champions inclusive healthcare for LGBTQIA+ couples
MANILA, PHILIPPINES – San Juan City recently announced the unanimous passing of City Ordinance No. 16 series of 2025 or the…
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GSM officially launches Green GSM – The first electric taxi brand in the Philippines
MANLA, PHILIPPINES – Green and Smart Mobility Joint Stock Company (GSM) today officially launched Green GSM, the first all-electric taxi service…
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Vero launches MicroFluent to unlock opportunities for Filipino and ASEAN influencers and content creators
SINGAPORE – Vero, an award-winning communications consultancy in Southeast Asia, has launched Microfluent—an influencer recruitment platform designed to provide emerging…
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Effie LIONS Foundation launches to build a more inclusive marketing industry
NEW YORK, USA – The Effie LIONS Foundation, a global non-profit organization committed to ensuring the marketing industry is creative,…
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TikTok Shop unveils Enhanced ACE 2.0 Framework
MANILA, PHILIPPINES – TikTok Shop Philippines demonstrated its unwavering commitment to fostering the growth of Filipino Micro, Small, and Medium…
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Visa and Maya launch cross-border funding solution for foreign-issued Visa cards
MANILA, PHILIPPINES – Visa, a world leader in digital payments, and Maya, the Philippines’ leading digital bank and fintech ecosystem, are…
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