Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Smart teams up with Adobe and Amdocs to deliver world-class CX
MANILA, PHILIPPINES – In line with its heightened commitment to deliver amazing experiences to Filipinos, mobile services provider Smart Communications,…
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Sun Life Global Solutions Philippines receives honors for workplace culture and DEI&B excellence
MANILA, PHILIPPINES — Sun Life Global Solutions (SLGS) Philippines, the Global Capability Center and microcosm of the global insurance and…
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UnionBank hauls 2 major wins at Marketech APAC Awards 2024 with ‘Marketing Team of the Year’ and ‘CMO of the Year’
MANILA, PHILIPPINES — At the 2024 Marketech APAC Marketing Technology Awards held recently in Singapore, UnionBank’s groundbreaking approach to fulfilling…
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GroupM and GrabAds forge industry-first partnership that unlocks Grab’s retail media network for clients
SINGAPORE — GrabAds, the advertising arm of leading superapp Grab, will expand its strategic partnership with GroupM, WPP’s media investment…
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United Neon elevates commuter experience via PITX with innovative advertising solutions
MANILA, PHILIPPINES — Marketing powerhouse United Neon Media Group (UNMG) has partnered with the Parañaque Integrated Terminal Exchange (PITX), the Philippines’…
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Chat, meet Minotaur: a game-changer for brands, communities, and creators
MANILA, PHILIPPINES — MINOTAUR officially pushes its start button in the Philippine marketing industry. With a team of the most…
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Yellow Cab, Manila Craft brought on a night of free cocktails and chill vibes
MANILA, PHILIPPINES — On November 29, Yellow Cab Pizza partnered with Manila Craft to host an unforgettable evening of great…
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Interpublic broadens ecommerce prowess with Intelligence Node acquisition, offering real-time market intelligence
NEW YORK, USA — Interpublic Group announced the acquisition of Intelligence Node, a leading ecommerce intelligence platform renowned for its…
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New ready-to-drink alcoholic cocktail Absolut Vodka & Sprite debuts in the Philippines for life’s unplanned moments
MANILA, PHILIPPINES — Absolut Vodka & SPRITE transforms the Philippines, pulling off the ultimate, unplanned hangout, and celebrating its arrival as…
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Indigenous-owned agency Slik celebrates business growth with Melbourne expansion
MELBOURNE, AUSTRALIA — Independent creative agency SLIK has opened in Melbourne, expanding to meet client growth and capitalize on new business…
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How McDonald’s Philippines built a healthy working environment for crew members with ‘malasakit’ and its core values
MANILA, PHILIPPINES — McDonald’s Philippines, with over 760 stores across the country, is one of the biggest employers for Filipinos,…
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Dentsu Creative Manila challenges creative status quo with innovative solutions
MANILA, PHILIPPINES — The true mark of creativity is adaptability — the ability to adjust and thrive in the face…
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AIA Philippines sponsors 2nd annual Rock ‘n’ Roll Running Series in Manila with over 9,000 runners
MANILA, PHILIPPINES — AIA Philippines has continued to champion its purpose of helping people live healthier, longer, better lives by supporting…
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